Agency Insights for Scaling
The Offering Ladder: How Small Wins Lead to BIG AGENCY SUCCESS
How do you start landing big clients? How do you start to build trust with the client and ultimately prove yourself to be a great asset to them? Breaking into work with large companies often requires a strategic "foot-in-the-door" approach rather than attempting to immediately displace existing agencies. Success typically begins with identifying and solving specific, manageable pain points within one department.
Employee Bonuses, How Much is TOO MUCH?
How do you calculate your employees’ bonuses? Do you base it on the agency’s overall results over the year or maybe consider longevity as a factor?
Designing an effective employee bonus structure requires careful consideration of both short-term rewards and long-term sustainability. The best performance bonuses change every year because the business will likely change from year to year.
Why You Need a LINE OF CREDIT Right Now
Do you have a line of credit? I’m here to tell you that as an agency owner you should get one RIGHT NOW.
A line of credit is not merely a financial tool; it’s a safety net designed to get you out of hard situations. The key here is timing: secure your line of credit before you actually need it. Banks are unlikely to approve credit when you're in the midst of a financial emergency.
Investing in Growth: Why Your Agency's Budget Should Match Your Future Vision
Is your marketing budget holding your agency back? Could a strategic marketing investment be the key to unlocking your full potential? The approach you take to budgeting and investment can significantly influence the trajectory of growth and success.
Scale Secrets: Do You Have the Right Support to Grow Your Agency? 3 Benefits of Community
Do you need guidance in your agency journey? Could a coach be the game changer your agency needs? Maybe so, but maybe not. Many agency owners naturally turn to a coach for support and growth advice. And, while coaches excel at addressing specific challenges, their impact often plateaus after a few months due to the inherent limitations of single-perspective coaching.
How Agency Owners are DOMINATING with AI in 2024
Are you concerned AI will replace digital agencies? Will it replace you? This is a question I get a lot as people worry these innovations will basically push them out of the market. However, AI can actually be a powerful tool for agency owners who are open to embracing this technology.
In this video, we present various perspectives from different agency owners who are discovering ways to harness AI to their advantage. Discover how they are leveraging AI technology in 2024 to achieve unprecedented success.
How to DOUBLE Your Agency’s RETAINERS with This 3-Minute REVENUE HACK
After 25 years in the industry and having successfully built two agencies, I can say one of the biggest mistakes I’ve seen agency owners make is clinging to the traditional model of agency-client relationships of month-to-month retainers, which can lead to a lack of commitment from both parties.
So let's talk about a strategy that'll help you close more clients faster and easier while doubling your agency retainers.
Agency Owners Reveal the BEST TIME to Hire & Hiring Strategies for Success
Do you feel stuck in your agency’s day-to-day operations? Is now the right moment to consider hiring for key strategic roles? Are you worried about the financial strain of hiring new employees even though it could turn out to be a great decision?
Hiring is a complex and tiring process but one you’ll have to face at some point in your growth. Whether you're a seasoned agency owner or just starting, understanding when to expand your team can significantly impact your agency's growth and efficiency.
I’ve been interviewing agency owners from all over the world for the past decade and now I’m bringing some of the best advice they’ve offered over the years regarding hiring, training, and filling the right roles to get out of day-to-day operations.
What is the BEST NICHE for a Digital Marketing Agency that will CRUSH IT in 2025?
Have you found your ideal niche? Do you believe you’d be better off with a wide variety of services to secure ongoing work? If you're curious about the most promising niches that can generate significant demand, I have some insights for you.
I BOUGHT 10 Digital Agencies: Here is what I learned…
I’ve been in the agency world since 1999, building my agency for over twelve years to the point of a successful exit. For the next ten years, I focused on coaching agency owners from all over the world and not really thinking about starting another agency until a couple of years ago.
Once I started this new stage of agency ownership, we’ve been expanding our services by buying agencies, for a total of $1 million in EBITDA so far. With that experience under my belt, I want to present to you some of the things I’ve learned. Here are 8 elements all sellable agencies have had in common.
The Winning Marketing Proposal: 8 Crucial Steps for Success
Do you want to know how to create a marketing proposal that is guaranteed to win 80% of the time? Today I’ll reveal the 8 Steps I’ve used to creating a proposal that won clients like Legal Zoom, Hitachi, and AT&T. Discover the exact strategies & systems we used to 2X our close rate & scale faster.
Find Your Tribe: A Lesson About Transparency in Business
How important do you think it is to find your 'tribe' in the business world? Have you tried to find such a community? In a marketplace overflowing with options, it often seems many lack a genuine focus on problem-solving and valuable advice.
FIRING EMPLOYEES SUCKS, but… Not Firing Them is WORSE
Do you want to know the hardest part of building and scaling a digital agency? Running an agency is fraught with challenges that can leave you feeling you’re constantly facing a new storm. Today I’ll talk about a challenge so hard many agency owners avoid it for years, and it is replacing team members who don’t have what it takes to continue growing.
How to TRIPLE Your Agency’s Client Referrals
If you're a newcomer in the business world and seeking to expand your clientele, one of the first things you need to do is also one of the easiest. Client referrals are a powerful tool for growth in any business, including digital marketing agencies. In this video, I share valuable insights on how to leverage client referrals for business growth.
Overcome SALES OBJECTIONS and Win More Agency Clients
Learn how to train your team to handle objections effectively and close more business in this insightful video. Discover the most common objections and how to respond to them, and learn to differentiate between genuine concerns and mere put-offs. Jason Swenk shares practical tips and strategies to overcome objections like "send me more information," "let me think about it," "we had a bad agency experience," "do you have any references?" and "another agency will do it cheaper." Strengthen your sales process, build trust, and win over prospects by implementing proven techniques.
Unlock 20X MORE REVENUE & Close Deals Faster with the Perfect Offer
In this video, discover the art of pricing to win 20x more than you are right now. Learn how to make it easier for clients to say yes, increase your profit margins, and create predictable income streams. Explore real-life success stories of agencies that transformed their businesses using strategic pricing techniques.
Building a TOP-NOTCH Sales Team for Your Digital Agency
Where and how to recruit the best salespeople for digital agencies. What you should pay your marketing agency sales team. The most important thing no one is doing when training their salespeople. How to manage your digital agency sales team. The 10 questions you should ask to position your agency as “the choice”
CHARGE What Your Agency Is WORTH: 3 Agency Pricing Models Everyone Should Know
In this video, learn how to determine the optimal pricing strategy for your agency to maximize profitability. Discover the dangers of being too busy and undercharging, and uncover the key factors for effectively raising your prices. Explore different pricing models with real-life examples of successful implementations.
WIN More DEALS: A Guide to What Content Your Agency Needs To Create To Dominate
In this video, I’ll break down how agencies are getting their perfect clients to call them and what types of content you need to create, and why.
CRUSH the COMPETITION: Key Strategies for Digital Marketing Agencies to Stand Out
How one agency transformed from a Me Too agency to an industry leader with a huge waiting list of clients who are willing to pay a premium for the best. Why your marketing isn’t clear and how to fix it. The simple formula for developing an elevator pitch that makes people say where have you been all my life? My positioning script board that you can download and use to make your marketing stand out.