Agency Insights for Climbing to the Top
I BOUGHT 10 Digital Agencies: Here is what I learned…
I’ve been in the agency world since 1999, building my agency for over twelve years to the point of a successful exit. For the next ten years, I focused on coaching agency owners from all over the world and not really thinking about starting another agency until a couple of years ago.
Once I started this new stage of agency ownership, we’ve been expanding our services by buying agencies, for a total of $1 million in EBITDA so far. With that experience under my belt, I want to present to you some of the things I’ve learned. Here are 8 elements all sellable agencies have had in common.
The Winning Marketing Proposal: 8 Crucial Steps for Success
Do you want to know how to create a marketing proposal that is guaranteed to win 80% of the time? Today I’ll reveal the 8 Steps I’ve used to creating a proposal that won clients like Legal Zoom, Hitachi, and AT&T. Discover the exact strategies & systems we used to 2X our close rate & scale faster.
Find Your Tribe: A Lesson About Transparency in Business
How important do you think it is to find your 'tribe' in the business world? Have you tried to find such a community? In a marketplace overflowing with options, it often seems many lack a genuine focus on problem-solving and valuable advice.
FIRING EMPLOYEES SUCKS, but… Not Firing Them is WORSE
Do you want to know the hardest part of building and scaling a digital agency? Running an agency is fraught with challenges that can leave you feeling you’re constantly facing a new storm. Today I’ll talk about a challenge so hard many agency owners avoid it for years, and it is replacing team members who don’t have what it takes to continue growing.
How to TRIPLE Your Agency’s Client Referrals
If you're a newcomer in the business world and seeking to expand your clientele, one of the first things you need to do is also one of the easiest. Client referrals are a powerful tool for growth in any business, including digital marketing agencies. In this video, I share valuable insights on how to leverage client referrals for business growth.
Overcome SALES OBJECTIONS and Win More Agency Clients
Learn how to train your team to handle objections effectively and close more business in this insightful video. Discover the most common objections and how to respond to them, and learn to differentiate between genuine concerns and mere put-offs. Jason Swenk shares practical tips and strategies to overcome objections like "send me more information," "let me think about it," "we had a bad agency experience," "do you have any references?" and "another agency will do it cheaper." Strengthen your sales process, build trust, and win over prospects by implementing proven techniques.
Unlock 20X MORE REVENUE & Close Deals Faster with the Perfect Offer
In this video, discover the art of pricing to win 20x more than you are right now. Learn how to make it easier for clients to say yes, increase your profit margins, and create predictable income streams. Explore real-life success stories of agencies that transformed their businesses using strategic pricing techniques.
Building a TOP-NOTCH Sales Team for Your Digital Agency
Where and how to recruit the best salespeople for digital agencies. What you should pay your marketing agency sales team. The most important thing no one is doing when training their salespeople. How to manage your digital agency sales team. The 10 questions you should ask to position your agency as “the choice”
CHARGE What Your Agency Is WORTH: 3 Agency Pricing Models Everyone Should Know
In this video, learn how to determine the optimal pricing strategy for your agency to maximize profitability. Discover the dangers of being too busy and undercharging, and uncover the key factors for effectively raising your prices. Explore different pricing models with real-life examples of successful implementations.
WIN More DEALS: A Guide to What Content Your Agency Needs To Create To Dominate
In this video, I’ll break down how agencies are getting their perfect clients to call them and what types of content you need to create, and why.
CRUSH the COMPETITION: Key Strategies for Digital Marketing Agencies to Stand Out
How one agency transformed from a Me Too agency to an industry leader with a huge waiting list of clients who are willing to pay a premium for the best. Why your marketing isn’t clear and how to fix it. The simple formula for developing an elevator pitch that makes people say where have you been all my life? My positioning script board that you can download and use to make your marketing stand out.
BIGGEST MISTAKE Agencies Make When Niching Down
In this video I will share with you the biggest mistake digital agency owners are making, how to determine the perfect niche for your digital agency, and so much more.
DON’T QUIT: Create a Vision Statement for Clarity & Fuel Your Digital Agency Growth
In this video, learn the 5 most important questions I answered allowed us to grow faster than everyone else while working fewer hours. The secret that led to eventually selling the agency to a huge firm.
BUDGET BUSTER: How to Get the Client’s Budget 99% of the Time
Are you tired of wasting time on prospects who don't have the budget you need? If you've ever struggled with determining the prospect's budget or have faced challenges in pricing discussions, this episode is a must-listen for you.
5 Key Steps to Start a Digital Marketing Agency
Are you starting your agency and struggling to figure out how to get your ideal clients? Have you figured out who your target audience is and how you can solve their biggest issues? We've all been there - staring at the behemoth agencies, mesmerized by their slick operations and overflowing client rosters. But here's the truth bomb: trying to replicate their strategies from day one is a surefire way to get swallowed by the competition.
8 Must-Have Systems to Grow Your Digital Agency Easier
Do you want to stop being reactionary to your business and instead grow it in a more methodical and predictable way? When I grew my first agency, there were a couple of years where it felt like we hit a plateau. It seemed no matter what we did, we kept going backwards.
Build a Predictable Sales Pipeline for Your Agency
Almost all agency owners ended up creating an agency by accident, didn’t we? In the 90s I created a website to make fun of a friend who looked a lot like Justin Timberlake. I called it N’SHIT. Yes, I was that mature. Anyways, it got very popular very quickly and before I knew it people were offering me money to create websites for them.
SELLING Your Digital Marketing Agency: 13 Steps to Take Before You Sell
Are you trying to figure out how to sell your digital agency? Many agency owners envision retiring one day and reaping the rewards of their hard work. The typical plan involves selling the business they've built as an asset. However, before you're ready to sell and secure the ideal price for a life of leisure, there are essential steps to take.