Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
Conquering 3 Big Challenges in Order to Grow Your Digital Agency with Andrew Gottlieb | Ep #617
Are you an accidental agency owner? Most of us are! That is why it's important to continually evolve in order to grow your digital agency. Can you identify the milestones that have gotten you where you are? What are the biggest challenges you’ve had to face? As an agency owner, it's important to stay inspired and stay the course on the path we're paving for ourselves. Today’s guest took inspiration from various industry leaders to start his agency and learn how to grow from just an owner to a CEO. He’s been in the agency world for over ten years and has had to reinvent a few times to keep up with new challenges. He shares ways he has conquered challenges in different stages of his agency and the milestones that helped him keep going.
The Secret to Charging What Your Digital Agency Is Worth | Ep #616
Did you know if you keep saying you’re too busy it probably means you’re not charging enough? Are you ready to start charging what your digital agency is worth? Being too busy is the quickest way to not only burn yourself out but also your team. I’ve been there, and let me tell you I was on the verge of shutting down my agency from being overworked and undervalued. We were doing so many things wrong. We were talking to the wrong clients, working long hours, and worst of all, barely making ends meet.
3 Methods of Storytelling That Wins More Agency Clients with Douglas Hatcher | Ep #615
Are you effectively using storytelling in your agency's marketing? Storytelling is an invaluable tool that makes your prospects feel heard and understood. It's a way to relate to clients and communicate how your help solve their problems. Storytelling creates better communication that’s more effective, more memorable, and easier for people to understand.
Digital Agency Growth Starts with SOPs and Delegating with Alyson Caffrey | Ep #614
When was the last time you took a break from your agency? Do you stress out just thinking about taking time off? Do you feel like everything will fall apart with you? This is usually the case when agency owners need to create SOPs and delegate more to their team. Getting serious about SOP documentation levels up your agency, sets up the team for success, and increases its overall value. It starts with an important mental shift and understanding your agency will actually benefit from you taking a step back.
Creating Relationships that Lead to a SUCCESSFUL DIGITAL AGENCY with Spencer Hadelman | Ep #613
Do you view your digital agency clients as a means to an end? Are you and your team taking a real interest in your clients in order to understand them as a person first? Creating relationships is at the core of every successful agency. That's why today's guest finds his background in accounting a helpful skill in understanding what is important to his agency clients. Budgets and bottom line are one thing, but clients want to be treated like humans. He is on the show to share the insights he has learned about client relationships, how he weaves that into the interview process, and two pivotal moments that helped him have confidence and courage as an agency owner.
The Ultimate Guide to Promoting Your Digital Agency Through Content | Ep #612
Why is VaynerMedia attracting the best brands that everyone wants to work with? Do you think it is because they have the best team? Do they have the best process and deliver the best results? Out of the millions of agencies… Why do we all know who that agency is? Simply put, they are well known because their founder understood the game of attention. You can to that level of success too by learning to promote your digital agency through content.
Drew McClellan on What Do Clients Really Want from Their Agency Partner? | Ep #611
Does your agency truly understand your clients' needs? Are you proactive about learning their business? Is your team constantly looking for new, innovative solutions? What can you do to earn clients’ trust to retain and even upsell them? Today’s guest has been an agency owner for 30 years and knows the business well. He understands which questions to ask to gain clients’ trust and teaches other agency owners to do the same. He’ll reveal what clients are looking for in an agency according to a recent survey.
Crush Your Competition: Key Strategies for Digital Marketing Agencies to Succeed | Ep #610
What sets digital marketing agencies apart? How can you destroy your competition to succeed? Are you struggling to stand out in a crowded market? Do you want to crush your competition and become the go-to agency in your industry, but don't know where to start?
Choose The Best Niche For Your Digital Marketing Agency | Ep #608
Are you an overworked owner of a stagnant agency? Maybe you have grown your digital agency to seven figures but can’t figure out how to get beyond that and are feeling stuck. The door to growth can be unlocked with one key and that key is choosing a niche. But how do you choose the best niche for your agency? Will narrowing down your focus limit your agency's potential?
4 Biggest Agency Sales Mistakes & 3 Sales Systems to Setup Success with Chris Brewer | Ep #607
Are you guilty of making one of the biggest agency sales mistakes? Do you rely too much on referrals? Do you have three channels working to find new prospects and fill your pipeline? Without this, you're always playing catch-up leaving no time for working on growth. A lack of systems hinders your agency's growth by keeping the owner tied to daily operations. As today's guest learned the hard way, you can't rely too much on any one specific channel of lead generation. He shares the lessons he learned on maintaining a balance and working hard to set up the different channels to secure new leads. He also recalls the pitfalls and mistakes made as well as the ways he learned to set up his agency sales team for success.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
