Crush Your Competition: Key Strategies for Digital Marketing Agencies to Succeed | Ep #610
What sets digital marketing agencies apart? How can you destroy your competition to succeed? Are you struggling to stand out in a crowded market? Do you want to crush your competition and become the go-to agency in your industry, but don't know where to start?
What if I told you there’s a way to separate your agency from everyone else? Whether it’s an SEO, ecommerce, or email marketing agency, your agency can still sound like everyone else despite having a niche. Having a MeToo agency will only have you winning the race to the bottom.
The next logical step after choosing a niche is finding ways to position your business as the top choice for clients. From crafting a unique value proposition to building a strong brand identity, you need to know how to set your agency apart from the competition.
In this video, I’ll share…
How one agency transformed from a "Me Too" agency to an industry leader with a huge waitlist of clients that are willing to pay a premium for the best.
Why your marketing isn’t clear and how to fix it. I’m also going to show you the simple formula for developing an elevator pitch that makes people say where have you been all my life.
My positioning script board that you can download and use to make your own marketing stand out.
So, how can you be more competitive in such a crowded space? Let’s about how to position your agency to stand out. Most digital agencies struggle with positioning in a way that truly resonates with their audience. Having unclear marketing leads to several bad things:
Your clients won’t know who you are.
Nobody is clear on how you can help them.
Your marketing campaigns fall short.
Potential clients won’t buy from your agency.
It’s frustrating because you know you have a great service to offer but you’re talking to an empty room.
Crush Your Competition With Marketing Messaging That Really Works
Let me tell you about my friend Jose, who had an agency with a well-defined niche, but was converting at less than 20%. My first thought was to ask him about his elevator pitch, which was “We design websites for non-profits”... Clear, understandable, and to the point. However, the problem was that it only mentioned who he helped and what he did.
No one cares what you do; they care what you can do for them.
After thinking about the results his clients wanted and why, we came up with an elevator pitch that mentioned how they helped nonprofit clients achieve their goals of raising awareness and finding donors and volunteers. We walked him through our positioning scripts and came up with a new approach. The new elevator pitch was clear on who they actually helped, what they want, and why in just a couple of sentences. That agency is now dominating their niche.
The Positioning Script That Can Help You Reach the Top
Our formula to help agency owners improve their positioning includes five questions. Ideally, you’ll spend at least 10-15 minutes on each. You’ll be ranking each of the provided options to answer:
What does your client want?
What is keeping your client from getting what they want?
How does their problem make them feel?
Why shouldn’t people have to deal with this in the first place?
What is the root cause of your problem?
Once you have your answers, you can start following the script to tell a story and create your new elevator pitch. This is what we did with Jose and this is how you too can get the best results. Get access to these resources at JasonSwenk360.com/attract.
Now you can create authority and position your agency in the right way. That’s where great content comes in, which is our next step in the Attract Series.
Whether you're just starting out or looking to take your agency to the next level, this video is a must-watch for anyone who wants to dominate their industry. So what are you waiting for? Hit the play button and start becoming the go-to agency today!
The Ultimate Guide to Unlocking Your Agency's Potential
If you want to stand out from the noisy agency space and attract your ideal clients in order to crush the competition be sure to check out our FREE video course: AgencyMastery360.com/Attract
Do You Want to Transform Your Agency from a Liability to an Asset?
If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360. Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.
