Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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Evolving Your Content Strategy to Adapt and Innovate Using AI with Scott Gillum | Ep #683
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Evolving Your Content Strategy to Adapt and Innovate Using AI with Scott Gillum | Ep #683

As an agency owner, have you explored the possibilities of content creation? Has it proven effective in building an audience or generating leads? Today’s guest is an agency owner who has been writing books and collaborating with different publications for years. However, he finds that, for marketers, content doesn’t really bring a lot of leads. For him, it’s all about the credibility and trust you build through that content. He’ll discuss why content creation nowadays is all about credibility and learning to adapt to leverage new tools. He’ll also share why he chose an agency model that veered away from the more common use of RFPs and how it helped him tap into a well of talent waiting to find a meaningful job. Tune in to hear his thoughts regarding RFPs vs, referrals and the tools you should be leveraging in your content creation.

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How to Stand Out on LinkedIn with Nicole Osborne | Ep #672
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How to Stand Out on LinkedIn with Nicole Osborne | Ep #672

Do you find it hard to stand out on LinkedIn? Have you tried making connections there only to feel bombarded by spam? Our guest today is here to rescue your LinkedIn presence from obscurity. She specializes in coaching agency owners to transform their profiles into irresistible client magnets. During this chat, she’ll go over some of the most common misconceptions about LinkedIn, her concept of writing a “love letter” to your target audience, and why trying to be overly professional won’t work on this platform. Tune in to learn how to make the most of LinkedIn and differentiate yourself in this crowded digital platform.

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The Winning SALES SCRIPT to Scale Your Agency with Scott Scully | Ep #643
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The Winning SALES SCRIPT to Scale Your Agency with Scott Scully | Ep #643

Are your salespeople trained to tell relevant stories and sell in the appointment? Do they know how to catch a prospect’s attention fast? Using sales scripts is a great way to keep your message focused and concise. To get the best results, your sales reps should be armed with a bulletproof script and serious training to overcome sales objections. Today’s guest shares his experience and expertise in creating a big sales team that is constantly growing and improving through continuous training.

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Old School Agency NEWSLETTERS that BUILD TRUST with Nate Kennedy | Ep #642
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Old School Agency NEWSLETTERS that BUILD TRUST with Nate Kennedy | Ep #642

Are email newsletters out? Do people want or even read those anymore? Actually, yes! Old-school agency newsletters are a great way to position yourself as a trusted expert. Eager to learn proven strategies for engaging and valuable newsletters? A newsletter can be an invaluable tool to position yourself as a trusted advisor and expert by offering information that the audience genuinely wants to engage with and learn from.

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Become Part of an EcoSystem of Ready-to-Go Agency Business with Alex Glenn |  Ep #638
Scale Your Agency, Attract (Marketing) Stacey Green Scale Your Agency, Attract (Marketing) Stacey Green

Become Part of an EcoSystem of Ready-to-Go Agency Business with Alex Glenn | Ep #638

What is the key to unlocking strategic partnerships in order to grow your agency? Wondering how to identify promising collaboration opportunities? The most mutually beneficial strategic agency partnerships are with tangential agencies that align in vision and share in collaboration. Today’s guest has great insight and information about what the most successful agencies are doing to find the best partnerships to grow. Learn how to identify and approach high-potential partners hungry for help only you can provide.

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Reducing the Agency Owner's Workload By Building the Right Team with Christina Nicholson | Ep #633
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Reducing the Agency Owner's Workload By Building the Right Team with Christina Nicholson | Ep #633

Are you looking to grow your agency while maintaining a work-life balance? Not sure who and when to hire to achieve your agency goals and not work yourself to death? You can find the balance and reach your goals when you hire the right team. That's what today's guest learned when she figured out how to offload the things she doesn't love and focus on what she does love about being an agency owner. As a former TV reporter turned PR agency owner, she shares her journey of growing her agency and her strategies for increasing profit while decreasing workload.

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The Ultimate Guide to Promoting Your Digital Agency Through Content | Ep #612
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The Ultimate Guide to Promoting Your Digital Agency Through Content | Ep #612

Why is VaynerMedia attracting the best brands that everyone wants to work with? Do you think it is because they have the best team? Do they have the best process and deliver the best results? Out of the millions of agencies… Why do we all know who that agency is? Simply put, they are well known because their founder understood the game of attention. You can to that level of success too by learning to promote your digital agency through content.

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Why an Effective CRM is Important for Agencies and Clients with Jason Kramer | Ep #603
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Why an Effective CRM is Important for Agencies and Clients with Jason Kramer | Ep #603

Are you struggling to connect the dots between agency services and the results you drive for clients? Do you produce leads for clients without being sure if they're following up? What about your own marketing efforts? Do you have a process in place for outreach and follow-up? Throwing money at marketing initiatives without correctly measuring their performance can leave agencies with unanswered questions and uncertainty. An effective CRM is the answer; which is why today's guest has specialized in helping agencies enhance their sales process with the right tools. In this interview, he talks about some common mistakes agencies make with follow-up and processes and how they can improve.

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Add Video Services to Your Digital Agency (the Easy Way or the Hard Way) with Ian Garlic | Ep #599
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Add Video Services to Your Digital Agency (the Easy Way or the Hard Way) with Ian Garlic | Ep #599

Are you considering adding video services to your digital agency? Do you use video as part of your agency marketing strategy? Do you know how to leverage the power of video for you and your clients? Video is an integral part of any successful marketing strategy; particularly when video case stories are included. Nothing engages an audience as effectively as video content. Furthermore, it’s a great way to showcase your brand's personality, build authority, and improve SEO. As a video marketer, today’s guest understands that people remember, share, and buy stories. He shares what many people get wrong when they roll out video content and the best way to get fast results with video marketing.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.