Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
Digital Agency Growth Starts with SOPs and Delegating with Alyson Caffrey | Ep #614
When was the last time you took a break from your agency? Do you stress out just thinking about taking time off? Do you feel like everything will fall apart with you? This is usually the case when agency owners need to create SOPs and delegate more to their team. Getting serious about SOP documentation levels up your agency, sets up the team for success, and increases its overall value. It starts with an important mental shift and understanding your agency will actually benefit from you taking a step back.
Creating Relationships that Lead to a SUCCESSFUL DIGITAL AGENCY with Spencer Hadelman | Ep #613
Do you view your digital agency clients as a means to an end? Are you and your team taking a real interest in your clients in order to understand them as a person first? Creating relationships is at the core of every successful agency. That's why today's guest finds his background in accounting a helpful skill in understanding what is important to his agency clients. Budgets and bottom line are one thing, but clients want to be treated like humans. He is on the show to share the insights he has learned about client relationships, how he weaves that into the interview process, and two pivotal moments that helped him have confidence and courage as an agency owner.
The Ultimate Guide to Promoting Your Digital Agency Through Content | Ep #612
Why is VaynerMedia attracting the best brands that everyone wants to work with? Do you think it is because they have the best team? Do they have the best process and deliver the best results? Out of the millions of agencies… Why do we all know who that agency is? Simply put, they are well known because their founder understood the game of attention. You can to that level of success too by learning to promote your digital agency through content.
Drew McClellan on What Do Clients Really Want from Their Agency Partner? | Ep #611
Does your agency truly understand your clients' needs? Are you proactive about learning their business? Is your team constantly looking for new, innovative solutions? What can you do to earn clients’ trust to retain and even upsell them? Today’s guest has been an agency owner for 30 years and knows the business well. He understands which questions to ask to gain clients’ trust and teaches other agency owners to do the same. He’ll reveal what clients are looking for in an agency according to a recent survey.
Crush Your Competition: Key Strategies for Digital Marketing Agencies to Succeed | Ep #610
What sets digital marketing agencies apart? How can you destroy your competition to succeed? Are you struggling to stand out in a crowded market? Do you want to crush your competition and become the go-to agency in your industry, but don't know where to start?
Choose The Best Niche For Your Digital Marketing Agency | Ep #608
Are you an overworked owner of a stagnant agency? Maybe you have grown your digital agency to seven figures but can’t figure out how to get beyond that and are feeling stuck. The door to growth can be unlocked with one key and that key is choosing a niche. But how do you choose the best niche for your agency? Will narrowing down your focus limit your agency's potential?
4 Biggest Agency Sales Mistakes & 3 Sales Systems to Setup Success with Chris Brewer | Ep #607
Are you guilty of making one of the biggest agency sales mistakes? Do you rely too much on referrals? Do you have three channels working to find new prospects and fill your pipeline? Without this, you're always playing catch-up leaving no time for working on growth. A lack of systems hinders your agency's growth by keeping the owner tied to daily operations. As today's guest learned the hard way, you can't rely too much on any one specific channel of lead generation. He shares the lessons he learned on maintaining a balance and working hard to set up the different channels to secure new leads. He also recalls the pitfalls and mistakes made as well as the ways he learned to set up his agency sales team for success.
Create a Vision Statement for a Digital Agency to Fuel Growth | Ep #606
Why did I almost QUIT my multi-million dollar agency to get a job? It sounds crazy to think that I’d gotten to that point – for many is a measure of success – and was willing to let it go. I needed to learn to plan for the future and create a vision statement for my agency.
Unlock Limitless Agency Growth By Empowering Your Team with Julianne Fraser | Ep #605
Is it difficult for you to delegate to your team? Are you still handling everything yourself? Does your team feel empowered to take the initiative or do more work? If you’re still at the center of everything, it's time to unlearn your old ways and elevate your team. When you do, you'll experience limitless agency growth. Today's guest thought clients expected to work directly with her and therefore found it hard to step away from daily operations. However, she learned to let go of this limiting mindset and embrace collaborative work. It was a humbling experience to see how much empowering her team made everything better. Now she finally gets to focus on strategy, growth, and agency culture.
Maximizing Digital Agency Profits By Documenting Core Processes with Chris Gwinn | Ep #604
Can your agency employees make decisions without you? Are you frustrated that you keep putting out fires or re-explaining yourself over and over? Documenting processes isn't the glamorous part of being an agency owner. However, it’s a necessary part of growing your and the first step to exiting daily operations. Today’s guest runs an advisory agency where they help customers achieve profitability by documenting processes. He’ll talk about the biggest mistake agency owners typically make when it comes to documenting processes and how you can tackle this daunting task.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
