Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We host some of the smartest minds in business…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangleist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
Unpacking the Formula for Increasing AGENCY PROFITABILITY with Marcel Petitpas | Ep #646
Is your agency's profitability falling short? Do you lack clarity about your real margins? Many agencies struggle to maximize performance due to a core issue - not accurately calculating gross margin. Misconceptions around margin math sabotage profits. Today’s guest specializes in increasing agency profitability by solving the single but costly problem of suboptimal agency margins. He shares how he helps agencies boost margins by correcting common errors in delivery margin calculations.
The Pricing Model That Led to 8-FIGURE AGENCY GROWTH with Graeme Barlow | Ep #645
Are you struggling to scale your digital agency to 7-figures and beyond? Do you think 8-figure or 9-figure agency owners must have it all figured out? Today’s guest shares the journey of taking his smaller agency to an eight-figure business and discusses the strategies that helped him scale and grow. He talks about the huge impact their transparent pricing model had on their growth, why he’s still figuring out a marketing strategy that will not depend on referrals, and how he’s changed his mind about the remote model. Tune in to hear more about Graeme's experiences and insights as an agency owner.
Build Your PERSONAL BRAND with Integrity at the Core with Grant Owen | Ep #644
Have you struggled to build an ethical yet profitable agency model? Do you want your brand to attract clients through value rather than hype? Are you unsure how to leverage personal branding effectively online? Today’s interview tackles it all.
The Winning SALES SCRIPT to Scale Your Agency with Scott Scully | Ep #643
Are your salespeople trained to tell relevant stories and sell in the appointment? Do they know how to catch a prospect’s attention fast? Using sales scripts is a great way to keep your message focused and concise. To get the best results, your sales reps should be armed with a bulletproof script and serious training to overcome sales objections. Today’s guest shares his experience and expertise in creating a big sales team that is constantly growing and improving through continuous training.
Old School Agency NEWSLETTERS that BUILD TRUST with Nate Kennedy | Ep #642
Are email newsletters out? Do people want or even read those anymore? Actually, yes! Old-school agency newsletters are a great way to position yourself as a trusted expert. Eager to learn proven strategies for engaging and valuable newsletters? A newsletter can be an invaluable tool to position yourself as a trusted advisor and expert by offering information that the audience genuinely wants to engage with and learn from.
Innovation and a Creative Problem-Solving Approach to AI with David Melamed | Ep #641
How are you leveraging AI to increase your agency’s productivity? Which tools are you currently using? Is there a new skill you’d like to master but don’t know where to start? Artificial intelligence (AI) brings a new world of possibilities for agency owners that goes beyond just creating content. Today’s guest shares his expertise in leveraging artificial intelligence with a problem-solving approach for marketing. He discusses the use of AI to optimize bidding algorithms and drive better results for multi-location brands. David also reflects on his journey into digital marketing, his impostor syndrome when it comes to being an agency owner, how he leverages AI to master new skills, and the impact the mastermind has had on his confidence.
Leverage AI for SMART Marketing Insights with Erik Huberman | Ep #640
How are you planning to leverage AI for marketing insights? Want to know the best tools to utilize artificial intelligence in your agency? For years, we’ve known AI would revolutionize marketing through real-time insights and automation. However, for it to provide accurate insights and recommendations, it needs a comprehensive understanding of how a company is performing in relation to the overall market. Today's guest knew this was where AI was moving towards and decided to jump to the challenge of building a platform that would best utilize these developments for agencies. He'll share his journey from identifying AI as the future for agencies to years of failed attempts at development and finally finding the ideal partner to build his vision. He also talks about what he looks for in an acquisition and how he deals with burnout.
Embrace Mistakes & Be the Leader Your Agency Needs with Pilaar Terry | Ep #639
Are you struggling to step into your own as an agency leader? Looking to rapidly grow your boutique agency? In this episode, our guest shares her journey as an accidental agency owner and how she has grown her boutique communications agency by over 75% in the past two years. She discusses the importance of focusing on the type of agency you want to be, the clients you want to work with, and the type of work you want to do. Pilaar also highlights the benefits of organic growth and embracing mistakes to empower your team. She shares some of her experiences having grown her boutique agency quite fast and the role that stepping into her own as a leader played in their success.
Become Part of an EcoSystem of Ready-to-Go Agency Business with Alex Glenn | Ep #638
What is the key to unlocking strategic partnerships in order to grow your agency? Wondering how to identify promising collaboration opportunities? The most mutually beneficial strategic agency partnerships are with tangential agencies that align in vision and share in collaboration. Today’s guest has great insight and information about what the most successful agencies are doing to find the best partnerships to grow. Learn how to identify and approach high-potential partners hungry for help only you can provide.
Fostering Strong Agency CLIENT COMMUNICATION with Anatoily Labinsky | Ep#637
Do you want to learn strategies for overcoming obstacles and fixing mistakes? Interested in fostering strong agency-client relationships through communication? Today’s guest shares his journey discovering e-commerce and the strategies that helped him scale his agency under extreme circumstances. He recalls some of his struggles identifying and fixing mistakes. He also shares his gratitude for clients who recognize the process of enhancing an online business requires time and effort. Overall, he encourages communication and education between agencies and clients to foster a mutual understanding of the work being undertaken and the value it brings.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
