Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
The Myth About Niching Down and How to Be Solution-Focused with Daniel Lofaso | Ep #738
Has your agency reached a growth plateau? Have you thought about narrowing your focus to enhance your marketing efforts? In this interview, you'll hear from an agency owner who relied on referrals for years until the post-pandemic landscape shifted. While his business thrived during the early pandemic, it faced challenges as larger clients began consolidating. In response, he strategically pivoted to specialize in the biotech sector. Tune in to explore his initial hiring challenges, the transformative effects of niching down, and his ongoing refinement of the sales process to secure more clients.
Jay Baer on The Time to Win and Using Responsiveness to Your Advantage | Ep # 653
Did you know time is the most valuable resource for clients? How are you helping clients maximize their time with your services? The relationship between agency responsiveness and revenue is something more agencies should be looking at closely and something that will surely give you a competitive advantage. No matter how good you are at what you do, clients are noticing the time you take to do it. They no longer tolerate months of no communication to then arise with a magical strategy. They want to know what’s going on and how long you’ll take to deliver results. In fact, they’re even willing to pay more for speed. Tune in to hear from an expert on how you can use time and responsiveness to your advantage without making big changes to your process.
The Ultimate Playbook for Building a Top-Notch Sales Team for Your Digital Agency | Ep #618
Are you tired of being the only one in your agency responsible for closing deals? Would you like to build a top-notch agency sales team to land the deals you’ve always wanted? In this episode, you'll learn how to find the right salesperson, build a sales team, train, manage, and compensate them so the owner is no longer the one responsible for agency sales.
Why an Effective CRM is Important for Agencies and Clients with Jason Kramer | Ep #603
Are you struggling to connect the dots between agency services and the results you drive for clients? Do you produce leads for clients without being sure if they're following up? What about your own marketing efforts? Do you have a process in place for outreach and follow-up? Throwing money at marketing initiatives without correctly measuring their performance can leave agencies with unanswered questions and uncertainty. An effective CRM is the answer; which is why today's guest has specialized in helping agencies enhance their sales process with the right tools. In this interview, he talks about some common mistakes agencies make with follow-up and processes and how they can improve.
How to Get Paid for Strategy You're Giving Away for Free with Spencer Powell | Ep #597
Do you charge for strategy or give it away for free? Are your prospects aware of the value of your thinking and research? Charging for strategy benefits both the agency and the client but so many give it away. However, when you charge for strategy, you'll grow faster and easier. Instead of giving away value for free, you can improve your processes and offer a highly detailed offer and a productized option. Today's guest found himself in this situation as his agency started to grow. He feels one of his biggest mistakes was not charging for strategy sooner. Now his team gets paid for thinking as well as doing. Here's how you too can charge for your brainpower right now.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.