Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michalowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
Leveraging AI to Create a HIGH IMPACT Foot-in-the-Door Offer with Abraham Bree | Ep #731
Are you currently utilizing AI or fear it will replace digital agencies? Most agency owners fall into one of these two categories. However, those open to exploring this technology's potential and maintaining a sense of curiosity will lead the way in innovation. Today’s featured guest lost some clients who opted for in-house ChatGPT services over his agency's offering.
Instead of staying fearful of losing all his clients to this technology, he was prompted to explore how AI could be leveraged to enhance his services. Through experimentation, he created what has become a very effective foot-in-the-door to showcase good results with very little investment. Tune in to discover valuable lessons about creativity, collaboration, and the evolution of marketing strategies.
Unlocking Sales Success by Becoming Your Own Client with Jim Huffman | Ep# 716
Are you seeking the best approach to train your sales team? Today’s featured guest reflects on past mistakes made while attempting to step away from sales, and shares a recent success could lead to a complete overhaul of the sales funnel, resulting in a tenfold increase in the closing rate.
Unlock INBOUND MARKETING STRATEGIES That Attract More Clients with David Mausolf | Ep #624
Are you looking to connect with decision-makers in big brands? Do you want to land bigger, high-value clients? Big brands realize there's a good match with boutique agencies that provide a fresh and innovative approach. So how can your agency unlock inbound marketing strategies and get noticed by big brands? One agency has worked with household names like Disney and Shopify. He explains why he strongly believes in the value of forming and nurturing strong relationships with people rather than brands, and how betting on someone’s growth can help you land big clients and take your agency to the next level.
The Perfect Digital Agency Offer to Unlock 20X More Revenue (and Close Deals Faster) | Ep #620
Are you struggling with low agency profit margins? Are you tired of not winning the engagements you want and deserve? Did you know there’s an art to pricing in order to unlock 20X more revenue? That's 20X more than you are making right now!
Add Video Services to Your Digital Agency (the Easy Way or the Hard Way) with Ian Garlic | Ep #599
Are you considering adding video services to your digital agency? Do you use video as part of your agency marketing strategy? Do you know how to leverage the power of video for you and your clients? Video is an integral part of any successful marketing strategy; particularly when video case stories are included. Nothing engages an audience as effectively as video content. Furthermore, it’s a great way to showcase your brand's personality, build authority, and improve SEO. As a video marketer, today’s guest understands that people remember, share, and buy stories. He shares what many people get wrong when they roll out video content and the best way to get fast results with video marketing.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
