Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michalowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
Attract & Keep a ROCKSTAR TEAM and CLIENTELE with Alex Melone & Andrei Marin | Ep #744
What if the secret to finding exceptional agency talent lies in conducting fewer interviews? Finding exceptional talent is perhaps the most formidable challenge in running an agency. When hundreds of applications flood in, the absence of an efficient screening process can transform talent acquisition into an exhausting ordeal of endless resume reviews and interviews. The same is true for prospective clients. Do you have a process for screening them to see if they’re the right fit? Or do you find out too late that you’re working with the wrong ones?
Today's guests went have found success in both hiring and client retention by developing a filtering process that not only saves time but consistently identifies great matches. Listen in as they explore the highs and lows of running an agency, the impact on personal relationships, and their commitment to a "business for good" initiative.
Formalizing Growth Through AGENCY SYSTEMS and Structure with Paris Childress | Ep #647
Are you struggling to get a handle on your agency’s growth? Have you established the right strategies for formalizing growth beyond referrals? Today’s guest grew organically for a long time but eventually saw the need to clearly define his agency’s direction and business goals. His team lacked a clear understanding of the overall direction, resulting in the constant need for guidance. He talks about the moment he knew it was time to hire an operator and how having clear processes and systems benefitted his team. He also shares how starting a podcast revived his agency, fueled its social media, and helped him become a better leader.
Unlock Limitless Agency Growth By Empowering Your Team with Julianne Fraser | Ep #605
Is it difficult for you to delegate to your team? Are you still handling everything yourself? Does your team feel empowered to take the initiative or do more work? If you’re still at the center of everything, it's time to unlearn your old ways and elevate your team. When you do, you'll experience limitless agency growth. Today's guest thought clients expected to work directly with her and therefore found it hard to step away from daily operations. However, she learned to let go of this limiting mindset and embrace collaborative work. It was a humbling experience to see how much empowering her team made everything better. Now she finally gets to focus on strategy, growth, and agency culture.
Boost Client Retention with These Strategies with Kushbu Doshi | Ep #593
How often do you look at your agency's churn rate? Do you know the lifetime value of a client? What are your client retention strategies? Do you dedicate time to client retention like you do to client acquisition? It all starts with monitoring the right metrics, understanding what clients really want, and being proactive in client services. Today’s guest is an agency sales and client service expert who manages end-to-end sales activities for a white-label agency. She shares the key metrics you should track and tips to help you master client retention.
Jay Baer on How Talk Triggers Will Have Clients Knocking Down Your Agency's Door | Ep #217
Looking for ways to get your agency noticed by your ideal clients? Do you want to stand out among the competition? Then it's time to understand and amplify your agency's talk triggers. With the right strategy, you can conquer word-of-mouth advertising and get your ideal clients knocking down your agency's door.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
