Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
The Secret to Longevity: Building Trust and Overcoming Skepticism with James Loomstein | Ep #758
Do you face a lot of skepticism from clients who have been disappointed by agencies before? How do you go about gaining their trust? After seven years running his agency, today’s featured guest still lists that mistrust as one of his primary challenges and talks about his strategic approach to overcoming this hurdle: combining client education with precise problem identification to deliver time-saving solutions that truly impact their businesses. This approach not only helps rebuild trust damaged by previous agency experiences but also positions marketing as a genuine catalyst for business growth.
Join us as we explore how agencies can move beyond surface-level marketing solutions to become trusted partners in their clients' success stories.
Afraid to Make Cold Calls? How an SEO Agency Built Success On Them with Marc Brookland | Ep #751
Do you shy away from cold calling for fear of rejection? Or, do you think cold calling is dead in the digital age? Today’s guest runs an SEO agency that grew from a small project with four clients to a full-service agency. Discover how a focused cold-calling campaign landed him seventeen clients in his first month.
In this episode, youl will also learn the reason he prioritizes culture fit over impressive resumes in his hiring process, why he believes relying on just one lead source is playing a dangerous game, and why he believes that open communication is the key to building trust with clients.
Get the Attention of BIG BRANDS by Leveraging Success Stories with Kaitlyn Barclay | Ep #657
Do you know how to get the attention of big brands? Wondering if the glory of having enterprise clients justifies the headaches involved? Are you highlighting success stories to get attention and attract the sort of clients you want? Today’s guest dissects big brand dilemmas having partnered with countless household tech names. She says cracking their codes hinges on network and leveraging your identity. We’ll explore challenging elements agencies endure silently while chasing coveted opportunities. Tune in to unveil the dualities separating perception from reality when pursuing premier partnerships.
What are the Top Priorities for Building a STRONG AGENCY FOUNDATION? With Christy Pretzinger | Ep #565
If you're in the early stages of your agency, what should you prioritize in order to grow? With so many things to track and so many hats to wear, how do you know what's most important? What deserves your time and attention? As a solopreneur with a startup, building relationships and establishing values for your are crucial for growth. Yet, some owners are not equipped to maintain these parts of the business. So, how can you prioritize these factors when growing your agency?
Jay Baer on How Talk Triggers Will Have Clients Knocking Down Your Agency's Door | Ep #217
Looking for ways to get your agency noticed by your ideal clients? Do you want to stand out among the competition? Then it's time to understand and amplify your agency's talk triggers. With the right strategy, you can conquer word-of-mouth advertising and get your ideal clients knocking down your agency's door.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
