Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michalowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
WIN MORE Business by Crafting an Authentic Story with Matthew Woodget | Ep #718
Do you know the power of intertwining your personal narrative with your business journey? Today’s guest is a narrative strategist who built his agency around helping entrepreneurs shape their stories to attract the right clients by communicating their goals and values. Discover how owning and sharing impactful stories can set owners apart from salespeople and lead to successful outcomes.
A Unique Hybrid Office Model and Bouncing Back After Big Clients Leave with Sarah Segal | Ep# 712
Do you run a virtual agency or prefer to stick to the benefits of office culture? Our featured guest today first established a virtual agency. However, as her team grew, she yearned for the collaborative and innovative environment that comes with a shared physical workspace. Join us to learn from Sarah’s agency journey as she faced the challenge of diversifying her client roster and creating a productive yet flexible agency culture.
Finding TRUE PASSION & PURPOSE in Your Agency with Laura Hutfless | Ep #580
Do you have passion for your agency and clients? Have you identified your agency's purpose? Do you know your why and does your team buy into your vision? One agency had a hard time with this and decided to begin a startup incubator to fill the void. The results have been amazing for the agency, the team, and their clients. She managed to create a very cool agency model that both creates opportunities for startups with a lot of potential and also provides investment opportunities for her staff, even in the early stages of their careers.
Jay Baer on How Talk Triggers Will Have Clients Knocking Down Your Agency's Door | Ep #217
Looking for ways to get your agency noticed by your ideal clients? Do you want to stand out among the competition? Then it's time to understand and amplify your agency's talk triggers. With the right strategy, you can conquer word-of-mouth advertising and get your ideal clients knocking down your agency's door.
Neil Patel on the #1 Outbound Strategy To Grow Your Digital Agency Ep | #189
Ready for your agency sales to takeoff? Want to drive traffic, generate leads, and create new opportunities that will grow and scale your agency? Digital marketing agency guru Neil Patel shares his #1 outbound strategy for scoring the clients you want to work with.
Chris Dreyer on Why Your Agency Needs to Start With One Niche at a Time | Ep #193
Are you worried that defining a niche will limit your agency’s potential? Don’t be. Check out one agency’s story about how they grew past 7 figures in a very specific horizontal and vertical niche. Think: if you got paid on performance alone, what’s the ONE THING you do best to get you paid the most?
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
