Agency Insights for Scaling
How to Hire the Right People to Scale Your Agency the Right Way
Are you spending too much time trying to find the right talent for your agency? While I’ve typically avoided outside recruiters due to their large commissions, I’ve also realized sometimes the amount of time spent filling important roles equates to missed opportunities for the business. You have to figure out how much your time is worth.
Finding the right people is one of the biggest challenges in scaling any business, whether you're hiring for your marketing agency, bringing in a virtual assistant, or expanding your creative team. Making the wrong hire can be costly in both time and resources, which is why having a strategic hiring process is essential.
BEST of 2024: Wrap Up of Smart Agency Masterclass Wisdom
The Smart Agency Masterclass podcast reached new heights in 2024, delivering game-changing insights from entrepreneurs who transformed their challenges into triumphs.
From battling impostor syndrome to scaling revenue and reclaiming personal freedom, our guests didn't just share their success stories—they offered a blueprint for agency owners walking the same path they once traveled. Industry titans like Guy Kawasaki and Gino Wickman brought their hard-earned wisdom to our listeners, creating moments that resonated deeply with our community.
As we reflect on this remarkable year, I'm excited to share some of the most powerful conversations that shaped our 2024 season.
Employee Bonuses, How Much is TOO MUCH?
How do you calculate your employees’ bonuses? Do you base it on the agency’s overall results over the year or maybe consider longevity as a factor?
Designing an effective employee bonus structure requires careful consideration of both short-term rewards and long-term sustainability. The best performance bonuses change every year because the business will likely change from year to year.
Agency Owners Reveal the BEST TIME to Hire & Hiring Strategies for Success
Do you feel stuck in your agency’s day-to-day operations? Is now the right moment to consider hiring for key strategic roles? Are you worried about the financial strain of hiring new employees even though it could turn out to be a great decision?
Hiring is a complex and tiring process but one you’ll have to face at some point in your growth. Whether you're a seasoned agency owner or just starting, understanding when to expand your team can significantly impact your agency's growth and efficiency.
I’ve been interviewing agency owners from all over the world for the past decade and now I’m bringing some of the best advice they’ve offered over the years regarding hiring, training, and filling the right roles to get out of day-to-day operations.
FIRING EMPLOYEES SUCKS, but… Not Firing Them is WORSE
Do you want to know the hardest part of building and scaling a digital agency? Running an agency is fraught with challenges that can leave you feeling you’re constantly facing a new storm. Today I’ll talk about a challenge so hard many agency owners avoid it for years, and it is replacing team members who don’t have what it takes to continue growing.