Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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How to Survive Google Updates, AI Disruption, and Scale a Local SEO Agency with Joy Hawkins | Ep #869
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

How to Survive Google Updates, AI Disruption, and Scale a Local SEO Agency with Joy Hawkins | Ep #869

Do you feel constantly worried about shrinking organic visibility, heavier ad pressure, and constant change? Running an agency has never been a straight line. Platforms change, algorithms shift, and what worked five years ago can quietly stop working overnight. Today’s featured guest knows that reality and will share her journey from agency employee to founder of a 43-person local SEO agency, along with her honest perspective on Google, AI, remote teams, and why growing bigger can actually create more freedom and impact when done for the right reasons.

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How to Choose the Right Agency Niche and Stick With It Through Uncertainty with Filip Lugovic | Ep #868
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

How to Choose the Right Agency Niche and Stick With It Through Uncertainty with Filip Lugovic | Ep #868

Starting with a clearly defined niche can make all the difference when you’re landing your first clients and deeply understanding that niche can carry you through the toughest seasons of agency life. Today’s featured guest built his agency on exactly that foundation.

Before launching his firm, he spent years working as a consultant for governments, UN agencies, and the European Commission. Along the way, he identified a clear gap in the market.

That expertise proved invaluable during the pandemic. While uncertainty hit many agencies hard, he trusted his understanding of the space and chose to weather the slow months, confident the work would return. His patience paid off as demand surged later in the year.

He’ll share the lessons learned from more than 20 years of building and running a thriving niche agency in one of the most political and complex markets in the world—and why focus, patience, and deep domain knowledge remain his greatest competitive advantages.

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What 2025 Taught Us: Top  Agency Owner Interviews of the Year | Ep # 867
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

What 2025 Taught Us: Top Agency Owner Interviews of the Year | Ep # 867

What a year. I sat down with over 100 incredible agency owners and the insights were unreal. From million-dollar breakthroughs to hard-earned lessons, these founders brought the real talk. In this special year-end episode, I’m sharing the top 5 interviews that stood out most.

To everyone who tuned in, shared an episode, or took action from something they heard—thank you. This show is for you, and because of you.

Here’s to a smarter, stronger, more scalable 2026.

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Should You Buy Another Marketing Agency? Lessons from 5 Acquisition Deals with Kimberly Eberl | Ep #866
Selling Your Agency Jason Swenk Selling Your Agency Jason Swenk

Should You Buy Another Marketing Agency? Lessons from 5 Acquisition Deals with Kimberly Eberl | Ep #866

Are you thinking about expanding your agency through acquisitions? Buying another firm can be one of the fastest ways to scale, but only if you choose the right partners and nail the cultural fit. Otherwise, growth can quickly turn into chaos.

Today’s featured guest has been through five acquisitions, each one teaching her a different (and sometimes painful) lesson about what truly makes a merger succeed. In this episode, she opens up about her biggest acquisition missteps, the cultural mismatches that nearly derailed integrations, forecasting errors she didn’t see coming, and the identity challenges that arise when two teams collide.

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How to Keep an Agency Partnership from Blowing Up with Andy Crestodina | Ep #865
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

How to Keep an Agency Partnership from Blowing Up with Andy Crestodina | Ep #865

What do you do when a business partnership fails? Do you try to engineer the perfect agreement so the exit is clean, or focus on alignment long before anyone signs anything? The truth is, most agency partnerships fail because owners rush into them without slowing down to see the cracks. Preparing for the worst is not pessimistic. It is how you protect the business you are trying to build.

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When an Agency Merger Falls Apart: Lessons on Reinvention with Tom Snyder | Ep #864
Selling Your Agency Jason Swenk Selling Your Agency Jason Swenk

When an Agency Merger Falls Apart: Lessons on Reinvention with Tom Snyder | Ep #864

What would you do if the merger you believed would change everything suddenly collapsed? Agency owners often dream of the big exit: the acquisition, the payday, the validation. But if you’ve been in this industry long enough, you know the story rarely goes as planned. Today’s guest lived through the dot-com boom, a merger gone sideways, a rare “un-merger,” and multiple reinventions across three decades.

Today’s featured guest is an agency owner who lived through the dot com boom, a merger gone sideways, an unmerger (a rare event), and multiple reinventions over three decades. He’ll talk about his journey and the lessons he’s gained in resilience, clarity, and what it means to build a business that lasts.

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SEO Is Over. AEO Is Here: How Agencies Stay Visible When AI Chooses the Answers with Kasim Aslam | Ep #863
Scale Your Agency, AI for Agencies Jason Swenk Scale Your Agency, AI for Agencies Jason Swenk

SEO Is Over. AEO Is Here: How Agencies Stay Visible When AI Chooses the Answers with Kasim Aslam | Ep #863

As a user, do you still use search engines or have completely defaulted to AI? How will this shift reshape the agency world? How will ads work when people are only getting the one answer they need? Most agency owners are still treating SEO like it’s 2012 — optimizing keywords, buying backlinks, and praying to the Google gods. But search has already changed.

People are asking AI for answers, not Googling for links. And if you want your agency or your personal brand to stay visible in this new era, the rules are completely different. Today’s featured guest will unpack the shift from SEO to AEO and why most businesses are invisible to AI without even realizing it.

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Why the Most Profitable Clients Aren’t Always the Biggest: Selling Smarter with Charlie Clark | Ep #862
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Why the Most Profitable Clients Aren’t Always the Biggest: Selling Smarter with Charlie Clark | Ep #862

Have you ever felt like enterprise clients were running your agency instead of the other way around? Buried in endless proposals no one reads, forced into rushed timelines, or watching your margins shrink every time a project drags out? Today’s featured guest opens up about how he broke out of that exhausting cycle. Instead of over-delivering just to keep big clients happy, and seeing little return, he made the bold decision to focus on smaller, more committed clients who were ultimately more profitable and easier to build long-term relationships with.

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Why Clients Keep Asking for Deliverables and What They Actually Need with Niecolas Biggi | Ep #861
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Why Clients Keep Asking for Deliverables and What They Actually Need with Niecolas Biggi | Ep #861

Why do clients keep asking for deliverables they don’t actually need? How to get them to focus on the outcome instead of the task list? Every agency owner has had clients show up asking for a website, SEO, or a million social posts, when what they actually need is something much deeper: more leads, more profit, more time back, and a business they’re proud of again.

Today’s featured guest broke down how he built an 11-year-old shop that delivers exactly that. We dig into why small businesses really hire agencies, why “selling SEO” is a trap, and how simplifying complex work can make your agency more profitable, more trusted, and a hell of a lot easier to run.

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Why a Fortune 500 Marketing Leader Left His Dream Job to Start an Agency with Eric Gray | Ep #860
Scale Your Agency, Start an Agency Jason Swenk Scale Your Agency, Start an Agency Jason Swenk

Why a Fortune 500 Marketing Leader Left His Dream Job to Start an Agency with Eric Gray | Ep #860

Would you ever walk away from a “dream job” to start over from scratch? And if you’ve spent years building a career inside big brands, does it ever feel like it might be too late to launch your own agency? Most people talk about leaving their corporate job to chase something bigger. Very few actually do it, and even fewer jump without a parachute. Today’s featured guest is one of those rare ones. After nearly two decades leading social, content, and influencer teams for household brands, he walked away from his so called dream job to start his own shop without any safety net. Today, he calls himself a brand guy who happens to own an agency.

Eric Gray is the owner of Maverick Content Studio, a twelve person, social-first agency for Fortune 500 brands. After a long and successful career in corporate, where he spent eighteen years building high performing social and content teams for companies like Universal Parks & Resorts, Eric realized he did not want the future he saw in front of him. He left Universal with two months of savings and zero clients. His story is a blueprint for leaders wondering whether to leave corporate and build something of their own

Today his team works with brands like Advent Health, Winn-Dixie, and Travel + Leisure, helping them build audience, loyalty, and relevance through social-first content.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

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JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.