Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We host some of the smartest minds in business…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangleist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
3 Keys to Crafting a Compelling Agency Brand with Geoffrey DeStefano | Ep #706
Have you developed a compelling brand narrative that resonates with your audience to cultivate a dedicated following? Our featured guest today played a pivotal role in shaping the iconic brand identity of Red Bull, which has become a benchmark for creating captivating content. He’ll go over Red Bull’s strategy for creating engaging content and his insight on creating brand fandom.
Mastering CLIENT ACQUISITION for Agency Growth with David Baeza | Ep #705
Do you have a clear understanding of the client acquisition channels you’ll need to grow your agency? Today’s guest found great success with his agency and, for a long time, didn’t have to worry about client acquisition. More recently, he’s been focusing more on setting up the channels that will guarantee his agency’s growth and continued success. Tune in to learn more about his commitment to quality over rushing to ship subpar work.
Escape TUNNEL VISION and Focus on Strategic AGENCY GROWTH with Samantha Martin | Ep #704
Do you feel trapped in an operation tunnel vision? Are you ready to shift your attention toward strategies for agency growth? Our guest today initially viewed strategy sessions as a luxury she could only afford once her agency had achieved significant success. However, upon receiving guidance from a coach to address alignment issues, she and her partner began scheduling daily strategy sessions and prioritizing working on the business rather than just in it.
A $1 MILLION Agency Is Not Always Sustainable with Amy Littleton | Ep #703
Are you considering starting an agency but feel like it might be too late to do so? Our featured guest today had a thriving career in PR and successfully managed an agency for nearly two decades before deciding the missing piece in that career was building and growing her own agency. Now, she contemplates the next steps for her and her team. Tune in to discover how she achieved rapid agency growth and valuable tips for retaining key employees.
The Keys to Staying Relevant in a Competitive Agency Landscape with Marlo Fogelman | Ep #702
What does it take for a business to not only survive but thrive over the course of decades? In the challenging world of business, most companies struggle to reach the one-year mark. Today’s guest has steered her business through over two decades of growth, demonstrating the ability to pivot and take calculated risks. Tune in to learn about her journey and the changes in the marketing.
Build a THRIVING AGENCY CULTURE Without Promotions and Titles with Scout Driscoll | Ep #701
Are you interested in breaking away from conventional agency practices and developing an agency structure that better suits your team? Today’s guest established her own agency right after college, without any prior experience working in an agency. She designed her agency's structure based on what felt right for her team, rather than following standard industry norms. Emphasizing culture, and prioritizing raises and recognition over promotions, she has fostered a team of passionate individuals who love what they do. Tune in to learn about Scout's journey in building a thriving agency culture without hierarchies and how her approach to business helped her build a passionate team.
Owning an Agency is an Extreme Sport with Karley Cunningham | Ep #700
Is the fear of failure the driving force that keeps you striving towards your goals? For too many agency owners, the relentless stress of this life corrodes their drive, fueling an unhealthy obsession with avoiding defeat at all costs. Putting together a great team and taking the time to stop and figure things out is often the only way to get out of that trap.
Today’s guest managed to do this by implementing the lessons learned from the trails. She took the discipline and important insights learned from sports and translated them into business. As a result, she was able to improve her results and grow her agency. Tune in for insights on finding freedom and flow in business without being rooted in fear.
The Path to Becoming a $50 Million Agency with Phil Case | Ep #699
Have you ever wondered what it takes to scale an agency from millions to tens of millions in revenue? Or how to successfully pivot from services to products? Today's guest has walked that path - not once but twice. He’s built two successful agencies with the mission to lift brands up, tell compelling stories and recognize new products. As he reflects on his journey, he recounts the differences between scaling an agency to $25 million and to $50 million, as well as the pivotal decision of starting to sell a SaaS product. Tune in for valuable insights and inspiring stories from his entrepreneurial experience.
Enhancing Client Connections and Evolving Your Personal Brand with Jason Barnard | Ep #698
Are you debating the value of building your brand? Perhaps you're wary of the effort needed to establish your identity, only to feel confined to your business once you become the face of the agency. Our guest today specializes in helping clients effectively brand themselves and elevate their agencies.
He understands the common fears and reservations surrounding personal branding and offers valuable insights into its benefits. Above all, he wants entrepreneurs to understand that personal brands should evolve continually, ensuring that they don't limit your growth. Tune in for expert advice on cultivating trust and credibility in the industry through consistent branding efforts.
Selling Strategy and Building Long-Term Client Relationships with Molly Baker | Ep #697
Are you striving to refine your selling strategy and cultivate enduring client relationships that stand the test of time? How can you elevate your approach to not just closing deals but fostering long-term partnerships that drive mutual growth and success? Today's guest started her business with the idea of embodying a strategic dance of trust, value creation, and genuine connection. Tune in to learn how leading with strategy can lead to success in the agency world.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
