Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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Creating an EXIT STRATEGY when Agency Partners Breakup with Rob Rosasco | Ep #662
Jason Swenk Jason Swenk

Creating an EXIT STRATEGY when Agency Partners Breakup with Rob Rosasco | Ep #662

Have you considered bringing on a partner to lighten the immense pressure of solo agency leadership? Do fears around lacking key skills or experience hold you back from taking the entrepreneurial leap yourself? When today’s guest launched his first agency, self-doubt around “going it alone” led him to take on a co-founder partnership. But without aligned goals from day one, hairline fractures quickly formed.

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Navigating the Highs and Lows of SELLING YOUR AGENCY with David Rodnitzky | Ep #661
Selling Your Agency Jason Swenk Selling Your Agency Jason Swenk

Navigating the Highs and Lows of SELLING YOUR AGENCY with David Rodnitzky | Ep #661

Are you getting ready to sell your agency? Are you looking into potential buyers? How will you protect your interests in an M&A process? Today’s guest has a lot of experience, and even a book, in this area having sold the same agency twice and coming out mostly unscathed from the initial failed deal. He’ll share some of the good, the bad, and the ugly aspects of selling your agency and the challenges of managing a large agency team. Tune in to gain valuable insights on navigating the process of selling your agency.

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Why Effective AI Implementation Requires a Dedicated Agency Role with Jeff Lizik | Ep #660
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Why Effective AI Implementation Requires a Dedicated Agency Role with Jeff Lizik | Ep #660

Are you paying attention to the changes AI is bringing to the agency world? How have you been testing this technology? Would you consider hiring a dedicated innovation role to keep track of these technological advances and not fall behind? Today’s guest has been in the industry for over 20 years but has been active in staying on top of new technological developments that will change how marketers operate forever. He’s actively testing new uses for AI and working to keep his team excited about learning everything they can about these developments. Tune in to hear why refusing to learn and adapt will leave your agency in the past and the importance of a good AI prompt to get the best results.

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Why You Need to LEVEL UP Your Agency in 2024 with Manish Dudharejia | Ep #659
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Why You Need to LEVEL UP Your Agency in 2024 with Manish Dudharejia | Ep #659

Jason Swenk and Manish Dudharejia delve into the world of agency management and business scalability, shedding light on the complex yet rewarding journey. They explore how past challenges can be transformed into valuable lessons for growth, highlighting the indispensable roles of continuous innovation and strategic thinking. Through their discussion, they unravel the subtle differences that set exceptional work apart from the average, offering listeners practical insights to propel their own business ventures toward unparalleled success and distinction.

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The Formula for a Successful YouTube Ad Campaign with Jake Larsen | Ep #658
Generate Leads Jason Swenk Generate Leads Jason Swenk

The Formula for a Successful YouTube Ad Campaign with Jake Larsen | Ep #658

Is your agency able to turn video views into paying clients? Do you know how to craft an effective video ad and test its results? Why is YouTube still the platform yielding better results for your video ads? Today’s guest specializes in video advertising and knows many agencies still haven’t fully tapped into the potential for video ads to engage customers and drive results. He’ll unpack why YouTube specifically is the best platform for agencies to focus their video efforts and the key ingredients for crafting attention-grabbing YouTube ads that convert. Tune in to learn to maximize your video marketing efforts, leverage data-driven video campaigns, and understand the video marketing opportunity agencies cannot afford to ignore.

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Get the Attention of BIG BRANDS by Leveraging Success Stories with Kaitlyn Barclay | Ep #657
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Get the Attention of BIG BRANDS by Leveraging Success Stories with Kaitlyn Barclay | Ep #657

Do you know how to get the attention of big brands? Wondering if the glory of having enterprise clients justifies the headaches involved? Are you highlighting success stories to get attention and attract the sort of clients you want? Today’s guest dissects big brand dilemmas having partnered with countless household tech names. She says cracking their codes hinges on network and leveraging your identity. We’ll explore challenging elements agencies endure silently while chasing coveted opportunities. Tune in to unveil the dualities separating perception from reality when pursuing premier partnerships.

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Maximize Agency Profitability and Unlock Your CLIENTS FULL VALUE with William Harris | Ep# 655
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Maximize Agency Profitability and Unlock Your CLIENTS FULL VALUE with William Harris | Ep# 655

Want to achieve growth through means beyond just new client acquisition? What is profitable for one company may fail another. Today’s guest knows profitable strategies demand contextualization. He built an agency helping ecommerce businesses optimize profits by leveraging his analytical skills and his desire to help people and make an impact.

Learn about the many aspects beyond just creativity where an agency can come in and help drive their client's profitability. He recalls his start as a nurse and his transition to working in ecomm, as well as some lessons on how to achieve growth without focusing solely on reducing acquisition costs, and why you should never lose sight of the bigger picture.

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Earning Your AGENCY BRAND by Understanding Your Prospects with Jaci Russo | Ep #654
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Earning Your AGENCY BRAND by Understanding Your Prospects with Jaci Russo | Ep #654

Are you effectively communicating your brand? Are you understanding your prospects and choosing quality over quantity? Do you speak in their terms to reach them? Do you have a deep understanding of their needs and challenges? Today’s guest is a branding expert who knows how to speak to audiences and get a message across. She sees agencies making many mistakes by not understanding that you have to earn your brand, not buy it. Tune in for valuable insights and tips for agency owners to create memorable and effective brands.

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Jay Baer on The Time to Win and Using Responsiveness to Your Advantage | Ep # 653
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Jay Baer on The Time to Win and Using Responsiveness to Your Advantage | Ep # 653

Did you know time is the most valuable resource for clients? How are you helping clients maximize their time with your services? The relationship between agency responsiveness and revenue is something more agencies should be looking at closely and something that will surely give you a competitive advantage. No matter how good you are at what you do, clients are noticing the time you take to do it. They no longer tolerate months of no communication to then arise with a magical strategy. They want to know what’s going on and how long you’ll take to deliver results. In fact, they’re even willing to pay more for speed. Tune in to hear from an expert on how you can use time and responsiveness to your advantage without making big changes to your process.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.