Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michalowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
Are You the Bottleneck In Your Agency? Empowering Your Team with Irwin Hau | Ep# 709
Have you found yourself becoming the bottleneck in your own agency's growth? Our guest today is a successful agency owner who found he was hindering the business’ progress. He had to shift away from the superhero mindset and empower his team to move forward. Tune in to learn how unexpected events can lead to new beginnings and the importance of seizing opportunities.
Achieving Team Alignment with Your Agency’s Goals with Julie Williamson | Ep# 708
Have you ever felt like a broken record, endlessly repeating your agency's goals and vision, only to be met with a sea of glazed-over expressions? It’s a common struggle for agency owners to feel they’re desperately trying to rally the troops behind a unified purpose. Today’s guest is a specialist in the art of leadership alignment and how to foster authentic goal comprehension that permeates every level of your organization.
Why Agency Owners Struggle to Propel Their Agency Forward with Darby Copenhaver | Ep# 707
What do you think is holding you back from scaling your agency? In this episode, we talk about agency owners’ accountability and why reaching out for help can be useless unless you understand what you want. Scaling an agency is hardly something you can do independently. You’ll need support and community along the way. Tune in for some hard truths and expert advice.
3 Keys to Crafting a Compelling Agency Brand with Geoffrey DeStefano | Ep #706
Have you developed a compelling brand narrative that resonates with your audience to cultivate a dedicated following? Our featured guest today played a pivotal role in shaping the iconic brand identity of Red Bull, which has become a benchmark for creating captivating content. He’ll go over Red Bull’s strategy for creating engaging content and his insight on creating brand fandom.
Mastering CLIENT ACQUISITION for Agency Growth with David Baeza | Ep #705
Do you have a clear understanding of the client acquisition channels you’ll need to grow your agency? Today’s guest found great success with his agency and, for a long time, didn’t have to worry about client acquisition. More recently, he’s been focusing more on setting up the channels that will guarantee his agency’s growth and continued success. Tune in to learn more about his commitment to quality over rushing to ship subpar work.
Escape TUNNEL VISION and Focus on Strategic AGENCY GROWTH with Samantha Martin | Ep #704
Do you feel trapped in an operation tunnel vision? Are you ready to shift your attention toward strategies for agency growth? Our guest today initially viewed strategy sessions as a luxury she could only afford once her agency had achieved significant success. However, upon receiving guidance from a coach to address alignment issues, she and her partner began scheduling daily strategy sessions and prioritizing working on the business rather than just in it.
A $1 MILLION Agency Is Not Always Sustainable with Amy Littleton | Ep #703
Are you considering starting an agency but feel like it might be too late to do so? Our featured guest today had a thriving career in PR and successfully managed an agency for nearly two decades before deciding the missing piece in that career was building and growing her own agency. Now, she contemplates the next steps for her and her team. Tune in to discover how she achieved rapid agency growth and valuable tips for retaining key employees.
The Keys to Staying Relevant in a Competitive Agency Landscape with Marlo Fogelman | Ep #702
What does it take for a business to not only survive but thrive over the course of decades? In the challenging world of business, most companies struggle to reach the one-year mark. Today’s guest has steered her business through over two decades of growth, demonstrating the ability to pivot and take calculated risks. Tune in to learn about her journey and the changes in the marketing.
Build a THRIVING AGENCY CULTURE Without Promotions and Titles with Scout Driscoll | Ep #701
Are you interested in breaking away from conventional agency practices and developing an agency structure that better suits your team? Today’s guest established her own agency right after college, without any prior experience working in an agency. She designed her agency's structure based on what felt right for her team, rather than following standard industry norms. Emphasizing culture, and prioritizing raises and recognition over promotions, she has fostered a team of passionate individuals who love what they do. Tune in to learn about Scout's journey in building a thriving agency culture without hierarchies and how her approach to business helped her build a passionate team.
Owning an Agency is an Extreme Sport with Karley Cunningham | Ep #700
Is the fear of failure the driving force that keeps you striving towards your goals? For too many agency owners, the relentless stress of this life corrodes their drive, fueling an unhealthy obsession with avoiding defeat at all costs. Putting together a great team and taking the time to stop and figure things out is often the only way to get out of that trap.
Today’s guest managed to do this by implementing the lessons learned from the trails. She took the discipline and important insights learned from sports and translated them into business. As a result, she was able to improve her results and grow her agency. Tune in for insights on finding freedom and flow in business without being rooted in fear.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
