Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
-
![]()
Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
-
![]()
Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangelist
-
![]()
Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
-
![]()
Mike Michalowicz
Best-selling author of Profit First and Clock Work
-
![]()
Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
-
![]()
Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
-
![]()
Amy Porterfield
Renowned online marketing expert and educator
-
![]()
Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
-
![]()
Pat Flynn
The leaders in the podcast space
-
![]()
Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
-
![]()
Todd Herman
Coach to Elite pro athletes, leaders, and public figures
To Sell or Not Sell? What Makes and Breaks an Agency Sale with Jonathan Baker | Ep #727
Do you want to sell your agency someday? Can you imagine a profitable sale and exit agency in the future? Do you feel an acquisition is the mark of business success? Selling your agency shows you’ve built a robust and profitable business, which is a noteworthy achievement. Today’s featured guest helps his clients get ready to find a perfect buyer and reach a deal that withstands the test of time. He’ll discuss why the common reasons to sell are not necessarily the best reasons as well as why undervaluing yourself could hurt your valuation. He also shares common deal killers and deal makers. He highlights the importance of considering personal fulfillment and financial objectives when deciding to sell an agency.
Laying the Right Foundation for Eventually SELLING YOUR AGENCY with Ronik Patel | Ep #720
Are you thinking about an eventual exit from your agency? Curious about how to prepare for selling your agency down the road? Preparing for a potential sale well in advance can be beneficial, even if you ultimately decide to retain your business. Our guest had a clear vision of his goal: to grow his agency while waiting for an opportune moment to sell. He shares valuable lessons on how coaching accelerated his growth and why he wishes he had joined a mastermind group sooner to establish the necessary systems for a successful sale. He shares insights into building a thriving agency and navigating the industry with a strategic approach.
Agency Acquisition Deal Structure: Tips for Buyers & Sellers with Nick Fraunfelder | Ep# 717
Are you planning to buy an agency as a growth strategy or sell your agency and need to get it in shape to attract buyers? Today’s guest wanted out of his career in venture capital and bought an agency, seeing them as cash flow machines. Looking back at that move and all the considerations it took, he offers valuable points for agency owners looking to either buy or sell in the near future and how to best handle that process.
Navigating the Highs and Lows of SELLING YOUR AGENCY with David Rodnitzky | Ep #661
Are you getting ready to sell your agency? Are you looking into potential buyers? How will you protect your interests in an M&A process? Today’s guest has a lot of experience, and even a book, in this area having sold the same agency twice and coming out mostly unscathed from the initial failed deal. He’ll share some of the good, the bad, and the ugly aspects of selling your agency and the challenges of managing a large agency team. Tune in to gain valuable insights on navigating the process of selling your agency.
How RECESSIONS OFFER OPPORTUNITIES for Digital Agencies | Ep #589
2023 recession talk: pull back or grow? For the first time ever, Jason Swenk, agency owner, advisor, podcast host, and speaker, is interviewed on his own show! Darby turns the tables on him in this episode, where they discuss mistakes, regrets, and the path to becoming an advisor. Jason also talks about why he feels recessions offer opportunities. He shares his views on an economic downturn and how you can grow when others give up. Don't let fear take over, be proactive and tune in!
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
