Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michalowicz
Best-selling author of Profit First and Clock Work
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
Moving from Retainers to Productization to Increase Agency Profitability with Bob Afsari | Ep #746
Are you tired of the endless cycle of client demands and shrinking margins? How can you elevate your agency from a service provider to a strategic partner? Today's guest shares how he identified an untapped market opportunity that revolutionized his business approach. His experience shows how focusing on internal brand strength, selective client relationships, and strategic pricing can transform an agency's profitability and market position.
Cracking Profitable Agency Growth with Shannon Fitzgerald | Ep #667
What fears or limiting beliefs hold agency owners back from pricing their services assertively? What critical ingredients are you missing to confidently quantify value? Today’s guest co-founded a small yet highly profitable creative agency in less than four years by starting out with a clear concept of the value she provides. Charging according to your worth is usually a difficult subject for many agency owners, as it gets to the core of how they value their work. However, establishing your value and pricing it accordingly sits at the heart of every agency's growth potential. Tune in to learn how starting out with a clear idea of your pricing will help you find your ideal audience faster and weed out bad prospects.
Maximize Agency Profitability and Unlock Your CLIENTS FULL VALUE with William Harris | Ep# 655
Want to achieve growth through means beyond just new client acquisition? What is profitable for one company may fail another. Today’s guest knows profitable strategies demand contextualization. He built an agency helping ecommerce businesses optimize profits by leveraging his analytical skills and his desire to help people and make an impact.
Learn about the many aspects beyond just creativity where an agency can come in and help drive their client's profitability. He recalls his start as a nurse and his transition to working in ecomm, as well as some lessons on how to achieve growth without focusing solely on reducing acquisition costs, and why you should never lose sight of the bigger picture.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
