Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
Charting an Agency Rebound to Bounce Back from HIRING MISTAKES with Danielle Reid | Ep #650
Have you made hiring mistakes that affected your agency's growth? How long did it take you to course correct before it was too late? Wrong hires can become a cancer inside your agency that leaves you exhausted and overworked. Today’s guest started her agency as a very small operation and turned to friends when it came to hiring. However, she soon realized that friendships don’t always translate to the best work relationships. She was micromanaging, losing money, and losing confidence in her ability as a leader. In a bold move, she took control of the situation by shutting down her agency at the end of the year. She decided to create new rules, enforce them, and see who really remained after the agency’s direction was made clear. Tune in to learn she saved her agency, gained confidence as a leader, and built the team she needed.
HIRING TIPS FOR AGENCIES in the Growth and Scaling Phases with Manish Dudharejia | Ep #572
Are you in the growth phase or the scale phase of your agency journey? Do you need generalists, specialists, or both? Knowing where you're at is the key to knowing who to hire to get where you're going. Today’s guest is in the scaling phase and believes this is when an agency needs to hire specialists. Before that, it’s all about hiring generalists that can handle multiple tasks and get the business to the next stage.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.