4 Key Elements in Event Marketing & Learning to Pivot Fast with Mark Testa | Ep #741

What happens when your entire industry comes to a sudden halt? How would you adapt to the circumstances to keep your agency afloat? As an events agency owner, today’s featured guest watched his business model crumble in just one week when the pandemic struck, threatening to devastate the entire events industry. It seemed the events industry wouldn’t be able to see it through. However, by embracing technology, his agency successfully transitioned client events to the digital space, creating innovative virtual experiences that kept the business alive during lockdowns.

Now, as in-person gatherings return, he's navigating yet another evolution: the emergence of hybrid events, as he tried to warm his clients up to this concept. Tune in to learn the most common pitfalls in event organization and his vision for the future of events in a post-pandemic world.