Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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Connecting with Prospects and the 2 Stories Every Agency Owner Needs to Tell with Margot Black | Ep #774
storytelling Jason Swenk storytelling Jason Swenk

Connecting with Prospects and the 2 Stories Every Agency Owner Needs to Tell with Margot Black | Ep #774

What is the best way to speak to your target audience? How can you make a compelling case to work with your agency? With proper story telling techniques, you will reach your prospects and clients in a way the resonates with them. Every successful agency owner needs a persuasive "Who am I" narrative, along with educational and vision stories that speaks directly to potential clients. However, the task can feel overwhelming, leaving many owners unsure where to begin. Today’s featured guest specializes in transforming scattered narratives into strategic stories that create meaningful connections.

She'll reveal the essential types of stories every agency owner should develop to attract clients, while emphasizing the power of simplicity—demonstrating why less truly is more when it comes to impactful storytelling. Tune in to learn the art of strategic storytelling that positions your agency as the obvious choice in a crowded marketplace.

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3 Keys to Crafting a Compelling Agency Brand with Geoffrey DeStefano | Ep #706
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

3 Keys to Crafting a Compelling Agency Brand with Geoffrey DeStefano | Ep #706

Have you developed a compelling brand narrative that resonates with your audience to cultivate a dedicated following? Our featured guest today played a pivotal role in shaping the iconic brand identity of Red Bull, which has become a benchmark for creating captivating content. He’ll go over Red Bull’s strategy for creating engaging content and his insight on creating brand fandom.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.