Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
-
![]()
Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
-
![]()
Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva an former Apple chief evangelist
-
![]()
Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
-
![]()
Mike Michalowicz
Best-selling author of Profit First and Clock Work
-
![]()
Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
-
![]()
Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
-
![]()
Amy Porterfield
Renowned online marketing expert and educator
-
![]()
Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
-
![]()
Pat Flynn
The leaders in the podcast space
-
![]()
Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
-
![]()
Todd Herman
Coach to Elite pro athletes, leaders, and public figures
Clarity as the Catalyst for New Momentum and Agency Growth with Ed East | Ep #739
Have you ever felt like abandoning your agency? Overwhelmed or insecure about the direction the agency is headed? If so, you're not alone. At some point, we all face moments of doubt and struggle to keep momentum. Today’s guest is an agency owner who built his business over the past ten years. He recently experienced a downturn that led him to question whether he still enjoyed the work. It was a solid business plan and clear vision that helped him get the agency back on track. Learn more about why he needed clarity and communication to get his confidence back and what excites him about the new developments of generative AI and how it’s changing advertising.
Ed East is the founder of influencer marketing agency Billion Dollar Boy. He shares his journey into the agency world, creating a database connecting blogs with brands and agencies. Ed also discusses the low point that made him question his commitment to the agency, the realization that helped him rebuild his confidence, and the new tech that is already revolutionizing advertising and brand-audience connections.
In this episode, we’ll discuss:
How clarity builds new momentum for agency growth.
Leveraging generative AI to elevate the creative process.
How agencies can use creator advertising.
Effective Delegation and Tips on Accountability for Faster Agency Growth with Zach Montroy | Ep #627
Is your team working together toward a clear agency vision? Do you trust your team and effectively delegate? Do the agency leaders also know how to delegate in order to scale the agency? The agency owner is the Visionary and needs an effective operations leader to align the team with the vision by holding them accountable and having hard conversations. Today's guest is an Agency COO offers insight into an operator's role in keeping the team focused on the agency owner's vision.
Unleash Your AGENCY LEADERSHIP Potential by Overcoming Self-Doubt with Kate Ahl | Ep #623
Do you sometimes doubt your ability as an agency owner? Are you constantly comparing yourself and feeling like you have imposter syndrome? Setbacks make every agency owner nervous about their ability to push through. Today’s guest has been successfully running an agency in an unconventional niche for years. They have experienced their share of setbacks and she was forced to come to terms with the fact that hard times shape her business as much as successes. Our guest shares how she learned to separate her identity from her role as agency owner and the importance of looking for outside support. As a result, she’s become much a more effective leader.
Empower Your Agency Team & Be the Beneficiary of Your Hard Work with Ryan Kutscher | Ep #602
Do you lack a clear vision for your agency? Communicating the vision is the best way to empower your agency team. An unclear vision leads to a lack of direction and makes it more difficult to scale your digital agency. Today's guest has grown his agency to nearly 8-figures and admits only recently things have become more clear. He expands on how a lack of direction was one of his first mistakes with the agency and how he has been getting through rough times thanks to the support of other entrepreneurs.
What are the Top Priorities for Building a STRONG AGENCY FOUNDATION? With Christy Pretzinger | Ep #565
If you're in the early stages of your agency, what should you prioritize in order to grow? With so many things to track and so many hats to wear, how do you know what's most important? What deserves your time and attention? As a solopreneur with a startup, building relationships and establishing values for your are crucial for growth. Yet, some owners are not equipped to maintain these parts of the business. So, how can you prioritize these factors when growing your agency?
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
