Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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We Host Some of the Smartest Minds in Agency World…

Should You Productize Agency Services? Navigating the Risks and Rewards with Matthew McIver | Ep #722
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Should You Productize Agency Services? Navigating the Risks and Rewards with Matthew McIver | Ep #722

Have you clearly defined your service offering to the extent that you can productize it? Or do you prefer to customize your approach for each client’s needs? Which strategy aligns better with your agency's objectives and overall success? Today's featured guest transitioned from providing highly customized services, which impacted his team's ability to meet deadlines and adhere to budgets. He has since adopted a productized model and is currently exploring how to effectively present differentiated pricing tiers. Join us as we delve into invaluable insights on launching and scaling a creative agency, optimizing your service offerings, and gracefully managing a co-founder's exit.

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Creating an EXIT STRATEGY when Agency Partners Breakup with Rob Rosasco | Ep #662
Jason Swenk Jason Swenk

Creating an EXIT STRATEGY when Agency Partners Breakup with Rob Rosasco | Ep #662

Have you considered bringing on a partner to lighten the immense pressure of solo agency leadership? Do fears around lacking key skills or experience hold you back from taking the entrepreneurial leap yourself? When today’s guest launched his first agency, self-doubt around “going it alone” led him to take on a co-founder partnership. But without aligned goals from day one, hairline fractures quickly formed.

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Formalizing Growth Through AGENCY SYSTEMS and Structure with Paris Childress | Ep #647
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Formalizing Growth Through AGENCY SYSTEMS and Structure with Paris Childress | Ep #647

Are you struggling to get a handle on your agency’s growth? Have you established the right strategies for formalizing growth beyond referrals? Today’s guest grew organically for a long time but eventually saw the need to clearly define his agency’s direction and business goals. His team lacked a clear understanding of the overall direction, resulting in the constant need for guidance. He talks about the moment he knew it was time to hire an operator and how having clear processes and systems benefitted his team. He also shares how starting a podcast revived his agency, fueled its social media, and helped him become a better leader.

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SURVIVING A MERGER: How to Safeguard Your Digital Agency & Team with Gus Wagner | Ep #575
Scale Your Agency, Selling Your Agency Stacey Green Scale Your Agency, Selling Your Agency Stacey Green

SURVIVING A MERGER: How to Safeguard Your Digital Agency & Team with Gus Wagner | Ep #575

Do you have trusted referral partners? Every considered merging with an agency partner? A merger can be a good way to expand your service offering, but surviving a merger is a whole other thing. The right partner gives you access to highly skilled professionals, more creative ideas, and proven methods to maximize success. Today's guest found a great, longtime partnership. However, when it came time to merge their agencies, both opted to maintain ownership of their individual entities. He explains the thought process behind this decision and the road that led to his eventual acquisition.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.