Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
4 Key Elements in Event Marketing & Learning to Pivot Fast with Mark Testa | Ep #741
What happens when your entire industry comes to a sudden halt? How would you adapt to the circumstances to keep your agency afloat? As an events agency owner, today’s featured guest watched his business model crumble in just one week when the pandemic struck, threatening to devastate the entire events industry. It seemed the events industry wouldn’t be able to see it through. However, by embracing technology, his agency successfully transitioned client events to the digital space, creating innovative virtual experiences that kept the business alive during lockdowns.
Now, as in-person gatherings return, he's navigating yet another evolution: the emergence of hybrid events, as he tried to warm his clients up to this concept. Tune in to learn the most common pitfalls in event organization and his vision for the future of events in a post-pandemic world.
Staying Versatile and Adaptable in Uncertain Times with Amy Jackson | Ep# 714
Are you considering narrowing your focus in the near future, or do you prefer to retain the flexibility to take advantage of growth opportunities in specific sectors? Our featured guest today opts for diversification and maintaining her agency’s agility to capitalize on the expansion of emerging sectors. Gain insights into her journey of building a PR agency, her strategies for solidifying its growth, and the ongoing learning curve inherent in the agency's evolution.
The Keys to Staying Relevant in a Competitive Agency Landscape with Marlo Fogelman | Ep #702
What does it take for a business to not only survive but thrive over the course of decades? In the challenging world of business, most companies struggle to reach the one-year mark. Today’s guest has steered her business through over two decades of growth, demonstrating the ability to pivot and take calculated risks. Tune in to learn about her journey and the changes in the marketing.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.