Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
We Host Some of the Smartest Minds in Agency World…
Do You Have the Right Support to Grow Your Agency? 3 Benefits of Community with Darby Copenhaver | Ep #736
Do you need guidance in your agency journey? Could a coach be the game changer your agency needs? Maybe so, but maybe not. Many agency owners naturally turn to a coach for support and growth advice. And, while coaches excel at addressing specific challenges, their impact often plateaus after a few months due to the inherent limitations of single-perspective coaching.
Today’s featured guest is our scale specialist who has closely observed the growth trajectories of numerous mastermind members. Through his unique vantage point, he's witnessed how the most valuable exchanges often occur organically — outside of scheduled meetings — when members freely share experiences and insights. These connections flourish during in-person events, where authentic relationships take root.
He sees the way these relationships foster trust and create a dynamic environment for growth that transcends what any single “business coach” provides.
The Power of Community for Significant Agency Growth with Andi Graham | Ep #735
Do you feel along or isolated in your agency leadership journey? Wonder how it feels to have people who ‘get you’ and understand the unique challenges of owning an agency? Today’s featured guest faced numerous insecurities and challenges on her growth journey. Ultimately, the pivotal moment came when she joined a peer community, which encouraged her to adopt a new mindset and explore various solutions and strategies. Discover her unexpected journey into entrepreneurship and how the support of her peer community empowered her to confidently remove misaligned talent and pursue strategic partnerships, alleviating the burdens of ownership.
The Power of Surrounding Yourself with the Right People with Ian Garlic | Ep #663
What does it take to succeed in business, especially in the agency world? Today’s guest is an agency owner who shares his personal experiences of being in both conducive and detrimental social circles and highlights how the latter can negatively impact one's mindset and success.
Meaningful Lessons from a Live Retreat with Digital Agency Owners | Ep #656
Once a year, our digital agency owners mastermind cohort trades Zoom squares for open skies, convening at a ranch to deepen connections forged through months of vulnerable idea sharing. For three days, members taste true community while sampling strategies for unlocking agency success. But the annual live retreat with other mastermind members promises more than stimulating discussion and delicious food. This gathering of peers breeds breakthroughs that boost business and life alike.
Innovation and a Creative Problem-Solving Approach to AI with David Melamed | Ep #641
How are you leveraging AI to increase your agency’s productivity? Which tools are you currently using? Is there a new skill you’d like to master but don’t know where to start? Artificial intelligence (AI) brings a new world of possibilities for agency owners that goes beyond just creating content. Today’s guest shares his expertise in leveraging artificial intelligence with a problem-solving approach for marketing. He discusses the use of AI to optimize bidding algorithms and drive better results for multi-location brands. David also reflects on his journey into digital marketing, his impostor syndrome when it comes to being an agency owner, how he leverages AI to master new skills, and the impact the mastermind has had on his confidence.
Empower Your Agency Team & Be the Beneficiary of Your Hard Work with Ryan Kutscher | Ep #602
Do you lack a clear vision for your agency? Communicating the vision is the best way to empower your agency team. An unclear vision leads to a lack of direction and makes it more difficult to scale your digital agency. Today's guest has grown his agency to nearly 8-figures and admits only recently things have become more clear. He expands on how a lack of direction was one of his first mistakes with the agency and how he has been getting through rough times thanks to the support of other entrepreneurs.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.