Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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We Host Some of the Smartest Minds in Agency World…

Do You Have the Right Support to Grow Your Agency? 3 Benefits of Community with Darby Copenhaver | Ep #736
Scale Your Agency Jason Swenk Scale Your Agency Jason Swenk

Do You Have the Right Support to Grow Your Agency? 3 Benefits of Community with Darby Copenhaver | Ep #736

Do you need guidance in your agency journey? Could a coach be the game changer your agency needs? Maybe so, but maybe not. Many agency owners naturally turn to a coach for support and growth advice. And, while coaches excel at addressing specific challenges, their impact often plateaus after a few months due to the inherent limitations of single-perspective coaching.

Today’s featured guest is our scale specialist who has closely observed the growth trajectories of numerous mastermind members. Through his unique vantage point, he's witnessed how the most valuable exchanges often occur organically — outside of scheduled meetings — when members freely share experiences and insights. These connections flourish during in-person events, where authentic relationships take root.

He sees the way these relationships foster trust and create a dynamic environment for growth that transcends what any single “business coach” provides.

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How One Agency Doubled Revenue Becoming Specialists in a Unique Niche with James Kaye | Ep #619
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

How One Agency Doubled Revenue Becoming Specialists in a Unique Niche with James Kaye | Ep #619

Are you resisting the advice to niche down and become a specialist? Do you think niching down means losing opportunities and turning down clients? It's normal to fear a change like this but when you understand your ideal audience, you can't lose. Your ideal prospects will notice that you speak their language and understand their challenges. That leads to building trust and authority as well as a pipeline full of prospects. For one agency, everything changed once they realized they already had tons of success in an uncommon niche. It took time but this agency doubled revenue when they went all in.

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Is it The Right Time to Rebrand Your Agency? With Avril Tomlin Hood | Ep #592
Scale Your Agency Stacey Green Scale Your Agency Stacey Green

Is it The Right Time to Rebrand Your Agency? With Avril Tomlin Hood | Ep #592

How are you branding your agency? Do you treat the agency like a client and market purposefully? Your agency’s brand is much more than just a name or logo. The way you brand your impacts the type of clients you attract. A rebrand can be daunting. However, sometimes it’s the best way to regain control and attract your ideal clients. Today’s guest purchased an agency and decided to strip it down and rebuild the agency she envisioned. She shares the reasons for the rebrand and some of the surprising results in her team and marketing efforts.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.