Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.
#1 Agency Leadership Podcast. Check Out Our Past Guests.
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Guy Kawasaki
Guy Kawasaki is the chief evangelist of Canva and former Apple chief evangelist
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Amy Porterfield
Renowned online marketing expert and educator
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Pat Flynn
The leaders in the podcast space
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
Build Your Agency’s Dream Team and Land Dream Clients with Jon Rivers | Ep #779
What significant challenges have you encountered while growing your agency? Do you have the right team that aligns with your vision and goals? Are you in a situation where you have dream clients that can pay what you’re worth? Today's featured guest brings valuable perspective from five years of growth with his recent venture in SaaS and a previous social media agency venture. Having navigated the common hurdlesagency owners face, he shares the enduring lessons and effective solutions that have propelled his agency forward. Join us to gain practical insights into overcoming these universal agency challenges with proven strategies that deliver results.
5 Videos You Need Right Now to Boost Prospect Engagement with Carl Kwan | Ep #778
Are you leveraging video to expand your audience reach and better communicate your services? Video remains the most effective medium for showcasing your brand and conveying authenticity, allowing potential clients to feel connected to you before purchasing your services. Today's featured guest began building his brand through video back in 2009 and has since accumulated millions of views.
He shares strategies for developing your approach to video, current effective practices, and the transformative impact of AI on video production. While AI offers significant benefits—reducing both production costs and time investments—he acknowledges that fully AI-generated videos often lack the genuine authenticity that resonates with audiences. Where exactly is the balance between efficiency and authenticity? Join us to discover how to effectively harness video's power to enhance both your business performance and personal fulfillment.
Maintaining a Small Client Roster for Big Agency Success with Nick Francis | Ep #769
How do you measure your agency’s success? Awards and accolade? Top-line revenue and big name clients? What if we told you a more focused and lean approach could be the best path. Today’s featured guest realized the importance of finding a "sweet spot" in the agency world, so he moved to focusing on quality over quantity. He talks about the challenges of maintaining a small client roster and the benefits it brings. In his business model, his agency is providing consistent, high-quality work and building strong partnerships. Learn valuable insights on leadership, innovation, and the importance of a good relationship building.
Mastering CLIENT ACQUISITION for Agency Growth with David Baeza | Ep #705
Do you have a clear understanding of the client acquisition channels you’ll need to grow your agency? Today’s guest found great success with his agency and, for a long time, didn’t have to worry about client acquisition. More recently, he’s been focusing more on setting up the channels that will guarantee his agency’s growth and continued success. Tune in to learn more about his commitment to quality over rushing to ship subpar work.
Maximize Agency Profitability and Unlock Your CLIENTS FULL VALUE with William Harris | Ep# 655
Want to achieve growth through means beyond just new client acquisition? What is profitable for one company may fail another. Today’s guest knows profitable strategies demand contextualization. He built an agency helping ecommerce businesses optimize profits by leveraging his analytical skills and his desire to help people and make an impact.
Learn about the many aspects beyond just creativity where an agency can come in and help drive their client's profitability. He recalls his start as a nurse and his transition to working in ecomm, as well as some lessons on how to achieve growth without focusing solely on reducing acquisition costs, and why you should never lose sight of the bigger picture.
Drew McClellan on What Do Clients Really Want from Their Agency Partner? | Ep #611
Does your agency truly understand your clients' needs? Are you proactive about learning their business? Is your team constantly looking for new, innovative solutions? What can you do to earn clients’ trust to retain and even upsell them? Today’s guest has been an agency owner for 30 years and knows the business well. He understands which questions to ask to gain clients’ trust and teaches other agency owners to do the same. He’ll reveal what clients are looking for in an agency according to a recent survey.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
