The Surprising Accessibility of Acquisition as an Agency Growth Strategy with Jon Bast | SAM | Ep # 630

Have you ever considered acquisition as a growth strategy? What about acquiring five or even ten other agencies in order to grow? A lot of agency owners consider M&A for growth but think there are financial barriers preventing them from taking the leap. However, have you ever considered M&A as more of an investment strategy? In this episode, our guest shares his insights on the power of mergers and acquisitions in the agency industry. He discusses how he initially thought M&A was only for businesses with large amounts of cash but now realizes the surprising accessibility of acquisition and how it is more achievable than he thought. He also shares his hands-on experience purchasing companies with lower EBITDA values and how it has the potential to significantly boost his own company's EBITDA.