Smart Agency Masterclass Podcast with Jason Swenk

Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.

The popular agency podcast has just turned 10 years old and covers everything from starting a successful agency to selling your agency.

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We Host Some of the Smartest Minds in Agency World…

From Startup to Sale: Free Yourself from Your Agency with Robert Royer | Ep #750
Selling Your Agency Jason Swenk Selling Your Agency Jason Swenk

From Startup to Sale: Free Yourself from Your Agency with Robert Royer | Ep #750

Are you caught in the challenging "no-man's land" of agency ownership—where growth meets gridlock? Despite years of management experience, today's guest discovered that running a digital agency demanded more than strategic acumen alone. His journey reveals the often-overlooked complexities of agency leadership that can transform an owner's dream into an operational maze.

Although he felt comfortable making the strategic decisions as a manager, as an owner he found himself pulled in countless directions. From juggling legal complications, financial decisions, and HR responsibilities—areas far removed from his core strengths and passion for marketing strategy. In the end, he recognized the only way through was setting up the right processes for the agency to grow without him and ultimate decided to sell. Tune in to learn about building a successful marketing agency and the principles that guide his approach to client service.

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Navigating the Highs and Lows of SELLING YOUR AGENCY with David Rodnitzky | Ep #661
Selling Your Agency Jason Swenk Selling Your Agency Jason Swenk

Navigating the Highs and Lows of SELLING YOUR AGENCY with David Rodnitzky | Ep #661

Are you getting ready to sell your agency? Are you looking into potential buyers? How will you protect your interests in an M&A process? Today’s guest has a lot of experience, and even a book, in this area having sold the same agency twice and coming out mostly unscathed from the initial failed deal. He’ll share some of the good, the bad, and the ugly aspects of selling your agency and the challenges of managing a large agency team. Tune in to gain valuable insights on navigating the process of selling your agency.

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The Surprising Accessibility of Acquisition as an Agency Growth Strategy with Jon Bast | SAM | Ep # 630
Selling Your Agency Stacey Green Selling Your Agency Stacey Green

The Surprising Accessibility of Acquisition as an Agency Growth Strategy with Jon Bast | SAM | Ep # 630

Have you ever considered acquisition as a growth strategy? What about acquiring five or even ten other agencies in order to grow? A lot of agency owners consider M&A for growth but think there are financial barriers preventing them from taking the leap. However, have you ever considered M&A as more of an investment strategy? In this episode, our guest shares his insights on the power of mergers and acquisitions in the agency industry. He discusses how he initially thought M&A was only for businesses with large amounts of cash but now realizes the surprising accessibility of acquisition and how it is more achievable than he thought. He also shares his hands-on experience purchasing companies with lower EBITDA values and how it has the potential to significantly boost his own company's EBITDA.

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Break Into a New Niche with a Strategic Agency Acquisition with David Hernandez | Ep #621
Selling Your Agency Stacey Green Selling Your Agency Stacey Green

Break Into a New Niche with a Strategic Agency Acquisition with David Hernandez | Ep #621

Have you thought about expanding into a new industry? Ever wonder about buying another agency for their expertise and book of business? Even for an established agency, it can be difficult to break into a new space. However, a strategic agency acquisition can save a lot of time and effort. Today's guest found an agency acquisition was the ideal way to break into another niche. In this conversation, he shares some of what he learned from his agency acquisition and some lessons learned along the way.

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About the Show

The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.

YOUR HOST

JASON SWENK

Smart Agency Masterclass

Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.