Agency Insights for Scaling Your Marketing Agency
The Agency Exit Checklist: What Buyers Actually Want
Most agency owners don’t wake up dreaming about selling. You want freedom, better clients, and to stop living in Slack at 2 a.m. But here’s the truth:
The same moves that make your agency attractive to a buyer are the ones that give you freedom as an owner.
I built and sold an 8-figure agency and bought 10 more and now I’m sharing 8 elements of a sellable, scalable agency. Whether you ever sell or not, these are the foundations that make your shop stronger.
Ready to SELL YOUR AGENCY? Answer These 6 Questions and Find Out
When I’m buying an agency I analyze the business and look for several things that should be clear if you’re looking to sell.
So if you’re an agency owner that plans to sell in the near future, ask yourself these questions, because potential buyers will be asking them as well.
Employee Bonuses, How Much is TOO MUCH?
How do you calculate your employees’ bonuses? Do you base it on the agency’s overall results over the year or maybe consider longevity as a factor?
Designing an effective employee bonus structure requires careful consideration of both short-term rewards and long-term sustainability. The best performance bonuses change every year because the business will likely change from year to year.
Why You Need a LINE OF CREDIT Right Now
Do you have a line of credit? I’m here to tell you that as an agency owner you should get one RIGHT NOW.
A line of credit is not merely a financial tool; it’s a safety net designed to get you out of hard situations. The key here is timing: secure your line of credit before you actually need it. Banks are unlikely to approve credit when you're in the midst of a financial emergency.
SELLING Your Digital Marketing Agency: 13 Steps to Take Before You Sell
Are you trying to figure out how to sell your digital agency? Many agency owners envision retiring one day and reaping the rewards of their hard work. The typical plan involves selling the business they've built as an asset. However, before you're ready to sell and secure the ideal price for a life of leisure, there are essential steps to take.